"P&L Ownership"
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What is Head of Growth?
Heads of Growth own the company's growth strategy end-to-end. They lead cross-functional teams spanning acquisition, activation, retention, and monetization — and are accountable for the revenue number.
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What Does a Head of Growth Actually Do?
The Head of Growth title is everywhere — but what does the job actually look like? Based on analyzing 50+ Head of Growth job listings and interviews with growth leaders, here's the definitive breakdown.
Frequently Asked Questions
What does a Head of Growth do?
They set the growth strategy, manage a team of growth marketers/engineers, own key metrics (CAC, LTV, activation rate), and report to the CEO or VP Marketing. It's a leadership role that requires both strategic thinking and hands-on execution.
How do I become a Head of Growth?
Most Heads of Growth spent 5-8 years as individual contributors in growth marketing, performance marketing, or product — then moved into management. A strong analytical foundation and T-shaped skillset are essential.
Head of Growth vs. VP Marketing?
Head of Growth is more metrics and experimentation-focused. VP Marketing is broader, covering brand, comms, and sometimes product marketing. At some companies these roles overlap or are the same person.
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Adjacent roles
Adjacent Head of Growth roles
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.
VP of Marketing
Senior marketing leader. Owns brand + demand + the team.
Chief Marketing Officer
Brand, demand, comms, and the team. The full marketing P&L.
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.