The Challenge
SUEZ Digital Solutions is scaling its environmental tech offerings across 40 countries. You'll own lead generation and content strategy for their digital solutions, driving qualified pipeline through campaigns that actually move the needle on their growth metrics.
Your Mission
Design and launch 2-3 lead gen campaigns (email + LinkedIn paid) with defined targeting and messaging frameworks
Set up lead nurturing workflows and establish baseline conversion metrics from prospect to qualified lead
Audit and segment existing contact databases; activate high-priority segments for outreach
Produce content calendar and coordinate first webinar from ideation through post-event follow-up
Achieve 20%+ month-over-month improvement in lead quality score and conversion rates across campaigns
Scale successful campaign templates to 4+ concurrent campaigns with documented playbooks for replication
Build end-to-end content production rhythm (webinars, case studies, whitepapers) with consistent monthly cadence
Implement analytics dashboard tracking pipeline ROI by campaign source, cost per lead, and lead-to-opportunity conversion
KPIs You'll Own
Cost Per Qualified Lead
Track blended CPA across email, LinkedIn, and organic channels; target 10-15% monthly improvement.
Lead-to-Opportunity Conversion Rate
Measure % of leads that convert to sales-qualified opportunities within 30/60/90 days.
Email Campaign Performance
Monitor open rates, click-through rates, and conversion rates; benchmark against B2B SaaS averages (2-3% CTR).
Webinar Attendance & Engagement
Track registration-to-attendance ratio, session engagement time, and post-event lead follow-up conversion.
Content ROI
Attribute pipeline value generated to specific content pieces and distribution channels.
Tools & Stack
Your Team
Your Manager
Director of Communication & Product Marketing Managers
Current Team
Digital Solutions marketing team (size not specified)
New apprenticeship role / backfill
The Package
Salary
€22K-€26K base (12-month apprenticeship equivalent)
Remote
On-site, Le Pecq (78) - no remote flexibility mentioned
Benefits & Perks
Company Intelligence
SUEZ is a 160+ year-old global leader in environmental services (water, waste, energy recovery) operating in 40 countries with 40,000 employees. Their Digital Solutions division accelerates digital transformation for municipalities and enterprises, using data and AI to drive sustainability outcomes. In 2024, SUEZ generated €9.2B in revenue.
Team Size
40000
Customers
Public municipalities and private enterprises focused on environmental/circular economy transition
Culture
Mission-driven (environmental impact), structured corporate environment, data-centric
Is This Role For You?
- You obsess over metrics: clicks, conversions, ROI. You want to see the direct impact of your work.
- You can manage multiple moving pieces simultaneously (campaigns, content, databases, webinars) without losing the plot.
- You're comfortable learning tools fast and teaching yourself what you don't know—no hand-holding.
- You're fluent in French and English; this role is Paris-based with a French-speaking team.
- You believe in environmental sustainability and want to work on problems that actually matter.
- You need full remote flexibility—this is strictly on-site in Le Pecq.
- You prefer creative campaigns over data-driven optimization; this role lives in spreadsheets and analytics.
- You struggle with ambiguity or need constant direction; you'll be expected to own projects end-to-end with minimal micro-management.
Interview Process
Initial screening call
Recruiter / HR discussion on motivation, availability, and French/English proficiency
Marketing manager interview
Deep dive on growth marketing experience, campaigns you've run, and how you measure success
Case study / practical assignment
Likely: outline a lead gen campaign or analyze a marketing dataset; show your thinking on strategy and metrics
Director of Communication interview
Broader conversation on content strategy, team fit, and alignment with Digital Solutions' mission
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.