The Challenge
Little Cigogne is a fast-moving fashion e-commerce startup (80 people) where you'll own real growth levers across brand, acquisition, and product. You'll sit at the intersection of UX optimization, competitive intelligence, and campaign execution in a sector where every conversion and customer journey refinement moves the needle.
Your Mission
Map and audit top 10 competitor e-commerce experiences in kids fashion (FR/DE/NL) with specific UX/CX recommendations
Own the content calendar for Q2—brief, launch, and track 4-6 marketing campaigns across web and email
Conduct user journey analysis on current site and document 8-10 high-impact optimization opportunities (product pages, checkout, loyalty)
Get fluent in stack: GA4, your email platform, and product management tool—run first independent campaign analysis
Launch and measure 2 major site experience improvements (new feature, redesigned product page, personalization test) with before/after metrics
Build quarterly benchmark report comparing your metrics to competitors—CAC, conversion rate, AOV, repeat purchase rate
Support international expansion: coordinate and document France → Germany/Netherlands rollout requirements with Country Managers
Deliver 3+ data-driven recommendations that moved conversion rate or customer retention (with financial impact)
KPIs You'll Own
Site Conversion Rate
Track weekly conversion rate changes from your optimizations and A/B tests.
Campaign Performance (ROAS/CAC)
Monitor return on ad spend and customer acquisition cost for each marketing initiative you deploy.
Product Page Engagement
Measure scroll depth, time on page, and bounce rate for optimized landing pages and product fiches.
Repeat Purchase Rate
Track loyalty program uptake and cohort repeat purchase frequency as you test retention mechanics.
Tools & Stack
Your Team
Your Manager
Marketing Manager or Head of Marketing
Current Team
Marketing team (brand, acquisition, product pillars); cross-functional with brand, acquisition, and product teams
New backfill or growth role to strengthen e-commerce execution
The Package
Salary
€24K-€28K base (annual internship/junior full-time equivalent for France market 2026)
Remote
On-site, Paris—full-time presence required
Benefits & Perks
Company Intelligence
Little Cigogne is a 80-person fashion e-commerce brand focused on the kids/children segment, operating across France, Germany, and Netherlands. The company is in rapid scaling mode with expansion across new markets and product innovation.
Team Size
80
Culture
Startup energy, human-focused, collaborative across teams, data-driven decision making, emphasis on autonomy and execution
Is This Role For You?
- You're a commerce obsessive—you actually enjoy pulling apart competitor sites and finding micro-conversions
- You speak numbers fluently and can tell a story with data (GA4, spreadsheets, basic SQL is a plus)
- You want hands-on ownership day one: launching campaigns, optimizing pages, analyzing results—not watching from the sidelines
- You're comfortable in controlled chaos: fast pivots, learning new tools on the fly, wearing multiple hats
- You prefer agency-side process and formal handoffs over direct execution
- Data analysis feels like a chore rather than the best part of the job
- You need remote flexibility—this is full-time Paris on-site only
Interview Process
Initial Screening
Conversation about your e-commerce experience, curiosity about their brand/competitors, and motivation
Take-home Case
Analyze a competitor e-commerce experience or review provided data set; present findings and recommendations
Team Interview
Meet Marketing Manager or Head of Marketing; discuss your approach to projects and collaboration style
Final Round
Possible founder or senior leader conversation to assess cultural fit and ambition
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.