The Challenge
JDE Peet's—the world's largest pure-play coffee company—is scaling brand-led growth across L'Or, Senseo, and Tassimo in France's mass retail. You'll directly support Category Managers piloting marketing and commercial levers that move shelf space and market share.
Your Mission
Master JDE's product portfolio (L'Or, Senseo, Tassimo) and category performance across major retail chains
Build analysis skills: create weekly/monthly performance dashboards in Excel and PowerPoint tracking sell-through, promotion ROI, and planogram compliance
Support 2-3 shopper marketing campaigns from brief to execution, learning retail activation mechanics
Map stakeholder ecosystem: understand how Sales, Revenue Growth Management, and E-Commerce teams drive results
Own category strategy analysis for one brand segment: competitive positioning, pricing elasticity, promotion calendar optimization
Drive E-Commerce growth initiative: identify product gaps, test listing optimization, report monthly GMV and conversion lift
Present quarterly business review (QBR) analysis to retail partners with data-backed recommendations
Mentor new alternates or junior team members on category management fundamentals and JDE's retail playbook
KPIs You'll Own
Category sell-through growth (YoY %)
Track L'Or, Senseo, Tassimo volume and value growth vs. prior year across all retail channels
E-Commerce GMV and conversion rate
Monitor monthly revenue and conversion improvements driven by your product and listing optimizations
Promotion ROI and lift
Measure incremental volume and profit from temporary price reductions and marketing spend
Planogram compliance and shelf space
Track in-store execution against category plans across retail partners
Tools & Stack
Your Team
Your Manager
Category Manager (on National Clients Direction)
Current Team
Category Manager team + Shopper Marketing, Sales, Revenue Growth Management, E-Commerce functions
New apprentice role—backfill for growth support
The Package
Salary
€18K-€22K base (12-month apprenticeship contract, 2026 market)
Remote
On-site Paris 6th arrondissement, 40% flexible remote (1-2 days/week negotiated with manager)
Benefits & Perks
Company Intelligence
JDE Peet's (part of Keurig Dr Pepper) is the world's leading pure-play coffee company with 100+ market presence. Brands include Peet's, L'Or, Senseo, Tassimo, and Jacobs. Guided by 'Reignite the Amazing' strategy, the company drives brand-led growth through shopper marketing, category management, and digital expansion in mass retail.
Team Size
830 (France operations)
Customers
Major French retail chains (hypermarkets, supermarkets, e-commerce)
Culture
Results-driven, cross-functional, sustainability-focused (Common Grounds RSE: responsible sourcing, carbon reduction, D&I)
Is This Role For You?
- You're pursuing a Master's 1-2 in Marketing or Sales with strong FMCG/retail distribution interest
- You're fluent in Excel and PowerPoint and eager to build advanced analytics skills
- You thrive in fast-moving, collaborative environments and level-up quickly without hand-holding
- You're curious about how brands win shelf space and E-Commerce, and you care about business outcomes
- You need fully remote work—this is 60% on-site in Paris with structured hybrid only
- You're risk-averse: this role demands agility, autonomy ramp, and direct stakeholder engagement with live case studies in interviews
- You lack basic data/spreadsheet skills or hate retail/CPG: category management is hands-on, tactical, and metric-obsessed
Interview Process
HR pre-screening (phone)
15-20 min conversation on motivation, availability (Sept 2026–Aug 2027), and retail background
HR formal interview (in-person or Teams)
30-40 min: deeper dive on category management interest, soft skills (agility, analysis, relationships), and RSE alignment
Category Manager interview (in-person or Teams)
45-60 min: live case study (analyze category data, propose strategy, present findings) + role-specific Q&A
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.