The Challenge
Intermarché & Netto's 160K-person operation needs sharp CRM execution. You'll own targeted email and push campaigns for France's largest retail network, measuring real performance impact across millions of customers.
Your Mission
Launch 3-4 segmented email/push campaigns with >25% open rates and document performance analysis
Build competitive intelligence report on 5+ retail newsletters and market trends
Map customer personas and create 2 communication action plans for key segments
Master internal CRM tools and processes; own end-to-end campaign workflow
Execute 8-10 campaigns independently with documented A/B testing and optimization cycles
Present quarterly CRM performance dashboard to marketing leadership with >15% campaign improvement
Develop reusable campaign templates and best practices playbook for team
Transition to potential CDI offer or extended contract based on performance metrics
KPIs You'll Own
Email Open Rate
Target 25%+ opens on segmented campaigns; benchmark against retail industry standard of 20%
Click-Through Rate
Measure engagement on promotional emails and product pushes; optimize for 3%+ CTR
Campaign Conversion Rate
Track purchases or store visits driven by CRM campaigns; report weekly to team
List Growth & Segmentation
Build customer segments for targeted campaigns; maintain data quality and segment accuracy
Tools & Stack
Your Team
Your Manager
Chef de Projet Marketing (direct supervisor) + HR support
Current Team
Marketing & Communication Department; embedded in Client Marketing segment team
Backfill/seasonal internship; potential conversion to permanent role
The Package
Salary
€1.2K/month gross
Remote
On-site (Vert-le-Grand HQ) with flexibility for up to 2 days/week remote possible
Benefits & Perks
Company Intelligence
Groupement Mousquetaires operates Intermarché and Netto retail chains across France with 160,000 employees. A powerhouse in mass distribution, agri-food, and e-commerce. This is a hands-on role in a mature, data-driven marketing operation.
Team Size
160000
Customers
Millions of French retail customers across grocery and online channels
Culture
Growth-minded; explicitly recruiting young talent ('jeunes pousses'); values autonomy with structured support
Is This Role For You?
- You're studying Bac+4/+5 (Master's level) and want real CRM experience, not busy work
- You're analytical: you obsess over open rates, CTR, and why campaigns succeed or fail
- You're comfortable with ambiguity—the job says 'missions are non-exhaustive' and they'll listen to your ideas
- You speak French fluently and can operate independently while taking direction
- You need remote work as default (on-site required; only 2 days/week flex available)
- You're looking for 6+ month commitment into permanent role (internship only; conversion depends on performance)
- You lack Office proficiency or analytical rigor for campaign performance analysis
- You want to work in early-stage, fast-paced startup culture (this is a 160K-person enterprise)
Interview Process
Initial screening
Phone/video call with HR to validate academic level, availability (July 2026 start), and French fluency
Marketing case study
Analyze a sample retail campaign brief; present findings on segmentation and KPI recommendations
Manager interview
Meet Chef de Projet Marketing to discuss CRM experience, tools knowledge, and analytical thinking
Team fit meeting
Informal chat with broader marketing team to assess collaboration style and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.