The Challenge
ENGIE's B2B digital presence needs someone who can write like a strategist and optimize like a technician. You'll shape how enterprises and municipalities discover ENGIE's solutions through search—combining content excellence with SEO rigor in a company managing energy transformation at scale.
Your Mission
Audit and optimize 20+ existing B2B web pages using SEO fundamentals (keyword research, H-tag hierarchy, meta optimization, internal linking)
Produce 8-10 high-quality, search-optimized content pieces for target B2B segments with proven wireframes from external agency
Master WordPress CMS workflows and establish content integration quality checklist to ensure technical SEO standards on every publish
Build baseline performance dashboard tracking traffic, rankings, and engagement metrics across priority content pillars
Implement continuous content optimization process: identify 15+ quick-win improvements with measurable lift in traffic or rankings
Lead GEO strategy pilot—research generative engine optimization trends and propose 3-5 adaptations for ENGIE's B2B content approach
Develop and document editorial style guide aligned with B2B institutional tone, ensuring consistency across 50+ published assets
Present data-driven recommendations to stakeholders: show month-over-month content performance trends and ROI on optimized vs. legacy pages
KPIs You'll Own
Organic Traffic Growth
Track month-over-month increases in search-referred visitors to optimized vs. baseline content pieces.
Keyword Rankings
Monitor position changes for target keywords; aim for improvement in top 20 priority terms within 6 months.
Content Engagement Rate
Measure time-on-page, scroll depth, and internal link clicks to validate content quality and relevance.
Pages Published & Optimized
Track volume of new SEO-optimized content pieces and legacy content improvements completed each month.
Tools & Stack
Your Team
Your Manager
Communications and Public Affairs Director (Direction Communication, Affaires Publiques & Études)
Current Team
Communication team within ENGIE's B2B business unit (Entreprises & Collectivités)
New apprenticeship role, 1-year contract
The Package
Salary
€16K-€22K base (apprenticeship minimum wage in France + possible performance bonus)
Remote
On-site at ENGIE Campus, La Garenne-Colombes (92250). No remote flexibility mentioned.
Benefits & Perks
Company Intelligence
ENGIE is a global energy and services group driving digital transformation for enterprises and municipalities. The role sits within their B2B division (Entreprises & Collectivités), supporting strategic positioning through digital content excellence.
Customers
Enterprise and municipal clients across Europe
Culture
Mission-driven, apprenticeship-focused with dedicated mentor support; emphasis on meaningful work in energy transition
Is This Role For You?
- You're pursuing a Master's in communication, digital marketing, journalism, or commerce with a digital specialization
- You have strong B2B writing skills—institutional tone, pedagogical structure, strategic narrative clarity
- You understand SEO fundamentals deeply: keyword research, semantic optimization, H-tag hierarchy, metadata, internal linking
- You're curious about AI's impact on search (GEO) and want hands-on experience adapting strategy to emerging engine behavior
- You need remote flexibility—this is 100% on-site at La Garenne-Colombes campus
- You're looking for a permanent role; this is a structured 1-year apprenticeship contract
- You lack SEO fundamentals or have never done technical content optimization; the role assumes baseline competency
Interview Process
Application Review
Portfolio or writing samples demonstrating B2B content quality and understanding of SEO principles
Phone Screening
Conversation about motivation, education level (Bac+4/5), and familiarity with SEO tools and WordPress
In-Person Interview
Meet Communications Director and potential tutor; discuss content strategy case study and hands-on SEO knowledge
Written Test (likely)
Sample content piece with SEO optimization brief to assess writing quality, tone fit, and technical SEO thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.