SEO/ASO Manager

Accountabilities:

• Own the unified organic discovery strategy across SEO, AEO/GEO, and ASO, ensuring traditional search, AI citations, and app-store visibility work together across products and markets.

• Manage a small team, including a Content Strategist, as well as supporting external agency resources, while setting the quality standards for content and organic initiatives.

• Develop and manage the editorial strategy and calendar across blog content, product pages, help content, comparison pages, and other discovery-focused experiences.

• Own website information architecture, including URL structures, taxonomy, internal linking, content hierarchy, and navigation logic for both users and search crawlers.

• Lead AEO initiatives by optimizing content for AI parsing, expanding structured data, and developing signals that improve eligibility for AI-generated answers and recommendations.

• Monitor visibility and citation share across platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews, identifying content gaps and opportunities to strengthen the brand's presence.

• Lead technical SEO efforts covering crawlability, indexation, Core Web Vitals, canonicalization, redirects, hreflang, structured data, and site architecture, partnering with Engineering to resolve issues and incorporate SEO requirements into launches.

• Optimize high-intent landing pages and FAQ content for both traditional search performance and AI answer eligibility, with a strong focus on conversion.

• Develop off-page authority strategies with PR and other partners, including link-building opportunities, editorial placements, and creator co-citation initiatives.

• Drive international SEO localization through market-specific keyword research, localized content briefs, hreflang governance, and coordinated ASO updates.

• Produce weekly, monthly, and quarterly performance reporting covering organic traffic, AI citation rates, app-store rankings, and organic revenue contribution, translating data into actionable recommendations.

• Collaborate closely with Engineering, Product, Marketing, and PR to align organic growth priorities with product launches, campaigns, and technical roadmaps.

Requirements:

• 5-8 years of experience in SEO and content strategy, with a demonstrated history of improving organic performance across websites and/or mobile applications.

• Proven experience with AEO/GEO and generative search, including an understanding of how AI models interpret content and structured data and how to improve visibility within AI-generated results.

• Strong technical SEO expertise, including crawlability, indexation, Core Web Vitals, structured data, site architecture, canonicalization, redirects, and hands-on collaboration with Engineering teams.

• Experience owning content strategy and editorial operations, including content calendars, production workflows, content-gap analysis, topical authority, and content hierarchy.

• An AI-native approach to work, with practical experience using AI tools for research, content briefs, structured data, analysis, and scalable content workflows.

• Global SEO experience, including hreflang implementation, localized keyword strategies, and content localization across multiple markets.

• Strong analytical and data interpretation skills, with the ability to build dashboards, identify trends and anomalies, and connect organic metrics to business outcomes.

• Proficiency with SEO platforms such as Ahrefs, Semrush, Screaming Frog, and Google Search Console; experience with ASO tools such as AppTweak or Sensor Tower is a strong plus.

• Strong understanding of app-store optimization and the ability to coordinate ASO strategy with broader organic discovery initiatives.

• Excellent cross-functional collaboration skills, with experience partnering with Engineering, Product, Marketing, and PR teams.

• Strong communication and influencing abilities, including the capacity to explain complex search and algorithm changes in accessible business terms and advocate for organic investment.

• Demonstrated ability to manage people and external partners while maintaining hands-on ownership of strategic and technical work.

• Strong commercial mindset and ability to connect organic initiatives to acquisition, conversion, revenue, and long-term customer growth.

• Experience working in a fast-paced, remote-first environment with a high degree of autonomy and accountability.

Benefits:

• Competitive salary: $121,500-$178,500 USD base salary for U.S.-based employees, with final compensation based on location, experience, skills, and other relevant factors.

• Equity: Compensation package includes equity opportunities.

• Health coverage: Medical, dental, vision, life, and disability insurance, with premiums fully covered for employees.

• Retirement: 401(k) plan with a company matching program.

• Paid parental leave to support growing families.

• Flexible time off, companywide holidays, and seasonal summer and winter shutdowns.

• Mental wellness support, including an Employee Assistance Program (EAP).

• Learning and development programs to support continued professional growth.

• Remote-first work environment, with equipment, tools, and reimbursement support for working effectively from home.

• Free premium membership and tracking-device benefits for employees.

• Mission-driven, collaborative culture focused on high ownership, innovation, direct communication, and meaningful customer impact.

• Opportunity to work at the intersection of SEO, AI search, ASO, content strategy, and digital commerce in a rapidly evolving landscape.

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