SEO / AEO / GEO Lead (B2B, Digital Risk, AI Search)

Accountabilities:

• Develop and execute an integrated SEO, AEO, and GEO strategy focused on B2B Digital Risk Protection, with clear links between search visibility, business impact, revenue, deals, and trust.

• Build search strategies around commercial and business-oriented intent, developing semantic frameworks that address how digital risk affects organizations rather than relying solely on informational queries.

• Optimize content and digital assets for traditional search engines as well as AI-generated answers across platforms such as ChatGPT, Gemini, and Perplexity.

• Influence how the organization and its offerings are interpreted by AI systems through strategic use of entities, authoritative sources, citations, content, and review ecosystems.

• Support the development of case studies, analytics pages, product content, and other assets by providing strategic briefs based on user intent and business objectives.

• Collaborate with PR, SERM, content, and related teams to establish a unified framework connecting search, AI visibility, media coverage, and online reviews.

• Build a comprehensive measurement system covering search and AI visibility, branded and non-branded performance, lead generation, and contribution to commercial opportunities.

• Formulate hypotheses, run experiments, analyze outcomes, and continuously refine SEO, AEO, and GEO approaches based on data and observed results.

• Lead R&D initiatives into emerging search technologies, experimental optimization techniques, and the mechanisms influencing AI-generated responses.

• Explore non-standard SEO approaches and contribute to building organizational expertise in a developing category where new methodologies are still being established.

Requirements:

• 3+ years of professional SEO experience, preferably within B2B, international, or other complex digital environments.

• Strong understanding of search engine mechanics, ranking factors, semantic search, technical optimization, and content SEO.

• Hands-on experience developing semantic cores and using SEO tools and analytics platforms to guide strategy and measure performance.

• Experience with advanced SEO techniques such as drop domains, PBNs, outreach, and automation tools such as Zennoposter.

• Proven ability to approach SEO systematically and connect search initiatives to broader business growth objectives.

• Strong analytical and critical-thinking skills, with the ability to formulate hypotheses, conduct experiments, interpret results, and defend strategic decisions.

• Proactive mindset and genuine interest in emerging search technologies, AI-powered discovery, and evolving optimization practices.

• Demonstrated ownership of results, with the ability to work independently, prioritize effectively, and take responsibility for outcomes.

• Strong international SEO experience and the ability to operate effectively across global markets.

• Experience with GEO/AEO, SERM or reputation management, US/EU markets, B2B SaaS or fintech, review platforms, or SEO-focused R&D and experimentation is a strong advantage.

Benefits:

• Full-time remote position with the flexibility to work from anywhere.

• Flexible working hours, with weekday availability expected between 10:00 and 19:00 Moscow Time.

• Official employment through an international legal entity.

• Compensation paid in USD or USDT.

• 28 days of annual leave plus 3 additional paid days off each quarter.

• Ongoing professional development, team support, and opportunities to expand expertise in SEO, AEO, GEO, and AI search.

• Access to an internal professional community and corporate media initiatives.

• Opportunity to contribute directly to the growth of an emerging business category and influence new search methodologies.

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