IT Regular (SEO) - For Pooling Purposes

Accountabilities

• Manage SEO and SEM activities, including content strategy, keyword research, technical optimization, link building, and paid search campaigns.

• Plan, execute, monitor, and optimize PPC campaigns across major search advertising platforms to maximize ROI and acquisition performance.

• Analyze website analytics, paid search performance, campaign results, and market trends to identify actionable insights and optimization opportunities.

• Manage campaign budgets, estimate monthly costs, monitor spending, and address discrepancies to maintain financial efficiency.

• Optimize website copy, landing pages, content, site architecture, internal linking, and other SEO factors to improve rankings for target keywords.

• Conduct ongoing keyword discovery, expansion, and refinement based on search performance and business priorities.

• Research competitors, including their advertising strategies and search positioning, to identify opportunities and inform campaign decisions.

• Develop and execute link-building strategies that strengthen organic visibility and authority.

• Conduct A/B and multivariate testing to improve search performance, conversion rates, and customer acquisition outcomes.

• Work with development teams to ensure newly developed code and website functionality follow SEO best practices and technical constraints.

• Collaborate with editorial and marketing teams to incorporate SEO principles into content creation and programming.

• Stay current with changes to search engine algorithms, ranking factors, SEO trends, SEM practices, and performance marketing techniques.

Requirements

• Proven professional experience in SEO, with a strong understanding of organic search optimization and search engine ranking factors.

• Demonstrated SEM experience, including managing PPC campaigns across platforms such as Google, Yahoo, and Bing.

• Strong understanding of performance marketing, conversion optimization, and online customer acquisition.

• Hands-on experience with website analytics platforms such as Google Analytics, NetInsight, Omniture, or WebTrends.

• Experience using bid management and PPC optimization tools such as Click Equations, Marin, Kenshoo, or Search Ignite.

• Practical experience designing and interpreting A/B and multivariate experiments.

• Working knowledge of HTML, CSS, and JavaScript, including an understanding of how development choices can affect SEO.

• Ability to analyze data, identify trends and insights, and translate findings into effective optimization strategies.

• Strong knowledge of SEO and SEM best practices, with a commitment to staying informed about evolving search algorithms and industry trends.

• Analytical, test-driven, detail-oriented, and comfortable working independently in a remote environment.

• A BS/MS degree in a quantitative or test-driven field is preferred.

Benefits

• Competitive rates.

• Weekly payments.

• Access to a variety of remote opportunities.

• Free training and upskilling programs.

• Ongoing support and guidance from managers and mentors.

• Clear schedules, expectations, and working guidelines.

• Access to a supportive and collaborative remote community.

• Opportunities to develop and strengthen SEO, SEM, analytics, and digital marketing skills.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1