Analista de Conteúdo | E-mail Marketing, Blog e SEO

Accountabilities:

• Plan and manage editorial calendars across blog, SEO, and email marketing, establishing priorities, themes, formats, objectives, and publishing schedules.

• Structure email marketing campaigns and nurturing journeys aligned with audience needs, marketing objectives, and customer stages.

• Identify organic growth and SEO opportunities by analyzing existing content performance, search visibility, and relevant keyword opportunities.

• Write, review, and optimize blog content with a focus on SEO, clarity, relevance, search intent, and organic performance.

• Analyze the keywords for which existing content ranks on Google, identifying opportunities to improve positioning, expand visibility, and increase organic traffic.

• Identify new keywords and content opportunities, guiding the repositioning, updating, and creation of relevant materials.

• Create clear briefs and strategic directions for writers and copywriters, defining topics, formats, objectives, key messages, and calls to action.

• Monitor content, blog, SEO, and email marketing metrics, using performance insights to recommend optimizations, updates, and content repurposing.

• Collaborate closely with communication and marketing teams, coordinating initiatives and ensuring alignment across different content channels.

Requirements:

• Experience with content strategy and planning, with the ability to translate business and audience objectives into structured editorial initiatives.

• Knowledge of email marketing and nurturing journeys, including campaign planning and audience communication.

• Knowledge of SEO and blog content strategy, including search intent, keyword research, content optimization, and organic performance.

• Strong organizational and prioritization skills, with the ability to manage multiple initiatives and deadlines independently.

• Ability to create effective content briefs and provide clear guidance to writers and copywriters.

• Strong written and verbal communication skills, with attention to clarity, relevance, and audience engagement.

• Analytical, collaborative, and results-oriented mindset, with the ability to use performance indicators to guide content decisions.

• Autonomy and ownership in managing projects, following timelines, identifying opportunities, and driving initiatives forward.

• Experience with CRM, marketing automation, analytics, or SEO tools is considered a plus.

• Knowledge of marketing funnels and customer journeys, experience with email campaign testing and optimization, and experience updating content to improve organic performance are desirable differentiators.

Benefits:

• Remote work arrangement.

• Full-time opportunity.

• PJ and CLT contracting options.

• Mid-level position with strategic ownership across content, email marketing, blog, and SEO.

• Opportunity to work cross-functionally with content, CRM, social media, performance, design, and marketing teams.

• Direct involvement in organic growth, content performance, and customer journey initiatives.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1