The Challenge
Sekoia.io is scaling its AI SOC Platform to enterprise and MSSP/MDR partners-you'll own the entire GTM engine, from positioning and launches to competitive intelligence. This is a rare chance to co-build the PMM function from the ground up at a true cybersecurity scale-up moment.
Your Mission
Define and lock GTM strategy, success metrics, and ICP/persona framework for AI SOC Platform across both MSSP/MDR and enterprise segments
Craft positioning, messaging pillars, and field-ready frameworks; deliver first version of sales enablement playbooks (pitch deck, talk-tracks, discovery guides)
Operationalize voice-of-market loop: establish cadence with Sales, CS, and Product to surface roadmap inputs and competitive intelligence
Build competitive battlecards for SOC/XDR/SIEM landscape and establish baseline GTM effectiveness metrics with RevOps
Launch full product GTM narrative end-to-end: messaging, value pillars, release storylines, and field readiness across all personas (SOC leaders, detection engineers, analysts, MSSP operators)
Deliver mature sales enablement library: solution content, demo narratives, objection handling, proof-point library, and pricing/packaging input recommendations
Drive measurable GTM impact: instrument enablement usage metrics, track deal velocity/win-rate improvements, and report quarterly learnings with messaging/play adjustments
Establish analyst/influencer readiness program: briefing materials, differentiation narratives, and proof points for market validation
KPIs You'll Own
Sales Enablement Adoption Rate
% of field using PMM-owned plays, decks, and talk-tracks in deals (target: >70% within 6m).
Deal Velocity & Win-Rate Lift
Measure impact of positioning/messaging on sales cycle length and close rates vs. baseline.
GTM Content Performance
Engagement and usage metrics for positioning, messaging, and enablement assets across segments.
Competitive Win/Loss Ratio
Track battlecard effectiveness and competitive differentiation signals from closed/lost deals.
Voice-of-Market Conversion
# of field insights captured and converted to roadmap inputs or GTM strategy pivots quarterly.
Tools & Stack
Your Team
Your Manager
Not specified (likely CMO, VP Marketing, or VP Commercial)
Current Team
PMM function being co-built; will partner closely with Sales, RevOps, Marketing, Product, and Customer Success
New role to scale GTM function
The Package
Salary
€65K-€85K base
Equity
Likely (typical for French scale-ups)
Remote
On-site, Paris (Station F)
Benefits & Perks
Company Intelligence
Sekoia.io is rethinking cybersecurity to make it more relevant, effective, and accessible. They combine technology and a multidisciplinary threat intelligence team to deliver an AI SOC Platform that helps enterprise SOC teams and MSSP/MDR partners detect, investigate, and respond faster. The company is breaking down silos-technological, organizational, and cultural-to drive real impact in cybersecurity.
Customers
Enterprise SOC teams, MSSP/MDR partners
Culture
Multidisciplinary, security-focused, silo-breaking, scale-up energy
Is This Role For You?
- You have 5+ years of B2B SaaS or cybersecurity product marketing experience with proven GTM strategy and launch execution
- You speak fluent SOC/XDR/SIEM domain language and understand MSSP/MDR business models and buying dynamics
- You're energized by building PMM functions from scratch-defining standards, cadences, and operating playbooks
- You're obsessed with field evidence, win/loss data, and voice-of-market-and you measure everything
- You've only done corporate marketing or brand work-this is pure GTM, positioning, and sales enablement execution
- You need deep domain expertise in cybersecurity handed to you; you thrive learning and owning complex technical narratives
- You prefer stability and established processes; you're uncomfortable with building and iterating on PMM function from day one
Interview Process
Recruiter Screen
Confirm GTM/PMM background, SOC/XDR domain familiarity, and interest in scale-up environment
Case Study / GTM Exercise
Likely positioning, messaging, or launch strategy exercise (e.g., define ICP and messaging for a fictional SOC product)
Hiring Manager Interview
Deep dive on GTM strategy, competitive intelligence, sales enablement philosophy, and ability to partner with Sales/RevOps
Cross-functional Interviews
Conversations with Sales leadership, Product, and/or CMO to assess collaboration style and domain understanding
Offer & Negotiation
Standard offer conversation; may include equity discussion
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.