The Challenge
Scytale is the G2-leading AI compliance platform expanding into the US—their most critical growth market. You're the founding sales hire building the entire US go-to-market from zero, owning pipeline, positioning, partnerships, and the first lighthouse customers.
Your Mission
Generate $500K+ qualified pipeline through outbound, events, and network activation
Close 2-3 initial anchor customers that validate US ICP and messaging
Map 10+ partnership opportunities and establish 2-3 pilot relationships
Define repeatable sales process, buyer personas, and messaging for US market
Hit $1M+ pipeline across 3+ scalable channels (outbound, partnerships, events)
Close 5-8 customers demonstrating product-market fit and unit economics
Validate 1-2 growth channels with clear CAC and LTV metrics
Document playbook and processes to hire and onboard first sales team member
KPIs You'll Own
Pipeline Generated (USD)
Total qualified opportunities in pipeline by source, tracked weekly.
Win Rate & ASP
Conversion rate from qualified to closed, and average deal size to validate ICP.
Sales Cycle Length
Days from first touch to close, refined monthly as you learn US buyer behavior.
Partnership Pipeline Contribution
Percentage of pipeline sourced through partner channels vs. direct outbound.
Customer Acquisition Cost
Fully-loaded cost per closed customer to inform scaling strategy.
Tools & Stack
Your Team
Your Manager
Founding team / CEO
Current Team
Operating solo initially; close partnership with product and executive team
New role—founding US sales hire
The Package
Salary
$140K-$180K base
Variable
Commission/bonus structure TBD based on deal close
Equity
Early-stage equity package expected
Remote
On-site in New York, United States
Benefits & Perks
Company Intelligence
Scytale is a G2-leading AI platform that automates 60+ compliance frameworks (SOC 2, ISO 27001, GDPR, PCI DSS, etc.) for startups to enterprises. Recognized as AWS Rising Star Partner of the Year, trusted by hundreds of customers globally. Now expanding into the US market.
Customers
Hundreds of companies globally across startups, scale-ups, and enterprises
Culture
Partnership-driven, technology-focused, operator mindset with bias for execution
Is This Role For You?
- You've built a new market, region, or territory from zero and closed significant deals yourself
- You thrive in ambiguity and can operate as a team of one while shaping strategy
- You have deep knowledge of US B2B buyer behavior and preferably a strong local network
- You're commercially sharp, results-driven, and energized by founding-stage challenges
- You've only managed teams or territories at large enterprises—we need a builder, not a manager
- You need heavy process, hand-holding, or reporting structure to stay motivated
- You're looking for a remote role or flexibility to work outside NYC
Interview Process
Screening call
Discuss your market-building experience and motivation for founding-stage sales
Deep dive with Head of Sales / Founder
Walk through a specific new market you've built—ICP definition, channels, first deals
Product & market fit conversation
Meet product/CEO; discuss US compliance landscape, buyer dynamics, GTM strategy
Reference checks
2-3 references validating your ability to build from scratch and close deals independently
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.