The Challenge
Rollstack automates slide deck and document creation for enterprise giants like SoFi and Zillow. You'll own the narrative that converts this technical magic into unmissable market demand—from launches to customer stories to pipeline generation.
Your Mission
Launch and execute positioning framework for 2-3 upcoming product releases with sales enablement decks
Develop 4-5 compelling case studies/customer stories showcasing real ROI impact
Establish LinkedIn content calendar and grow follower base by 30%+
Create messaging playbook and sales collateral that closes 15%+ faster
Own 2+ major GTM launches end-to-end, measuring pipeline sourced and deal velocity lift
Build advocacy program with 8-10 customer advocates generating testimonial/video assets
Achieve 40%+ engagement rate on LinkedIn and establish Rollstack as thought leader in automation space
Document competitive positioning framework and win/loss analysis to inform product strategy
KPIs You'll Own
Marketing-sourced pipeline
Revenue influenced by your content and campaigns, tracked through CRM attribution.
Content engagement rate
LinkedIn, blog, email open rates, webinar attendance—measure what sticks with your audience.
Sales collateral utilization
How often sales uses your decks, case studies, and messaging in deals.
Product adoption lift
User activation and feature adoption rates tied to your educational campaigns.
Tools & Stack
Your Team
Your Manager
Growth Director
Current Team
Reporting to Growth; collaborating with Product, Sales, Customer Success, Engineering
New role or backfill unknown—likely scaling team
The Package
Salary
$120K-$150K base
Equity
Likely included (YC-backed, Series-stage startup)
Remote
On-site in New York; remote-friendly workplace culture mentioned
Benefits & Perks
Company Intelligence
Rollstack automates slide deck and document creation for enterprise organizations. Trusted by SoFi, Zillow, Whirlpool and other Fortune 500 companies to save hundreds of hours on reporting and presentations. Founded by operators, backed by Y Combinator and Insight Partners.
Funding
Y Combinator + Insight Partners
Customers
SoFi, Zillow, Whirlpool, mid-sized to public companies
Culture
Speed, first-principles thinking, diverse and kind, rapid execution, category-leader mentality
Is This Role For You?
- You've shipped 3+ products or major features in SaaS and know how to tell that story compellingly
- You're comfortable switching between deep writing, sales enablement, social strategy, and analytics—no specialist tunneling
- You thrive in scrappy startup environments and don't need a 10-person marketing team to move fast
- You can translate engineering specs into customer pain relief and proof points that sell
- You have a track record tying content/messaging to actual pipeline or revenue impact (not vanity metrics)
- You need a big budget and a team of 5+ people to execute—this is hands-on solo/small-team work
- You're a pure content writer or designer—you need to own strategy, metrics, and cross-functional alignment
- You've only worked at enterprise marketing departments with 12-month planning cycles
- You can't justify your work by dollars, not downloads—data-driven mindset is non-negotiable
Interview Process
Initial screen
Hiring manager or Growth Director, 30 min—your relevant SaaS product marketing examples and how you measured impact
Case study deep dive
Present a past product launch or positioning project: problem, solution, execution, results. Expect questions on metrics and cross-functional collaboration
Content audit
Review Rollstack's current messaging/assets and present 1-2 recommendations for stronger positioning or distribution strategy
Panel or founder chat
Final round with Growth Director and likely Product or Sales lead to assess team fit and strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.