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Lead GTM Engineer

ListLab • Laguna Beach, CA

Growth MarketingLeadOn-siteFull time
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GTMOutbound MotionOn-siteUp to $275KFunded StartupMulti-channelAutomation

The Challenge

ListLab is a funded startup launching end of Q2 2026 with a live product and proven channels. You'll architect and execute a multi-channel outbound engine (email, LinkedIn, social) from zero to scaled—owning the full funnel, stack, and results.

Your Mission

First 3 Months
1

Launch multi-channel pipeline live across email, LinkedIn, and one additional channel (Facebook, social DMs, or community) with sequences running and reporting

2

Connect full tech stack (CRM, outreach tools, enrichment, analytics) into unified workflow with UTM tracking and attribution dashboards operational

3

Establish domain health, deliverability, and list hygiene; get sequences live with open, reply, and meeting booked metrics tracked

4

Run 3-4 early experiments producing initial data and identified bottlenecks ready for iteration

By 6 Months
1

Document and operationalize playbooks so other team members can execute and scale the outbound systems independently

2

Identify and resolve critical bottlenecks; iterate rapidly on channel mix and messaging based on performance data

3

Achieve at least one channel producing qualified leads with clear handoff to sales; measure pipeline contribution

4

Scale multi-channel motion from pilot to repeatable, measurable system with predictable cost-per-qualified-lead

KPIs You'll Own

Pipeline Generated by Channel

Qualified leads produced weekly/monthly by email, LinkedIn, social, and community; track cost-per-lead by channel.

Email Deliverability & Engagement

Domain reputation, bounce rate, open rate, reply rate, and click-through rate across sequences.

Outbound Conversion Funnel

Leads touched → replies → meetings booked → qualified handoff; measure drop-off and optimize each stage.

Tech Stack Efficiency

Time-to-launch new sequence, manual data entry hours eliminated, automation coverage % of outbound workflow.

Attribution & ROI

Revenue sourced from outbound by channel; payback period and contribution to company fundraising narrative.

Tools & Stack

ApolloClaySmartleadHubSpotZapierMaken8nLemlist

Your Team

Your Manager

Likely serial technical founder / CEO (not specified)

Current Team

20-person remote-first team; product live in private alpha

New role to execute GTM motion pre-launch

The Package

Salary

Cash component to be negotiated

Variable

Equity component to be negotiated

Equity

Included in up to $275K total annual compensation

Remote

On-site in Laguna Beach, CA (full-time)

Benefits & Perks

Flexible engagement: full-time, part-time, side-gig, or fractional contract options
Early-stage equity upside tied to successful Q2 2026 launch and future fundraising
Direct access to technical founder and architect-level support; trusted to move fast without waiting on specs
High ownership: you own execution decisions and performance improvement; room to grow into broader leadership
Post-launch stability: successful launch translates to permanent roles for team members who want to stay

Company Intelligence

ListLab is a funded, remote-first startup led by a serial technical founder. The product is live in private alpha with a large multi-industry audience and proven channels. The team is racing to launch end of Q2 2026 while raising additional working capital.

Team Size

20

Funding

Funded (amount not specified)

Customers

Large, multi-industry audience; live in private alpha

Culture

Remote-first, founder-led, execution-focused, flexible on engagement model and commitment length

Is This Role For You?

For You If
  • You've built and scaled multi-channel outbound campaigns (email, LinkedIn, social) and live in the tools, not just the strategy docs
  • You're comfortable connecting disparate tools (CRM, enrichment, automation, analytics) and own the technical stack decisions
  • You want high ownership and execution velocity—moving fast, experimenting, and iterating on data without waiting for approvals
  • You thrive in early-stage chaos; you can contextualize a 3-month sprint to launch knowing long-term permanence follows success
  • You speak fluently in metrics: you measure, debug, and optimize funnels; you can articulate why a channel is working or breaking
Won't Work If
  • You need a fully defined playbook, manager oversight, or slow decision-making; this role is high-trust and high-speed
  • You're uncomfortable with equity risk or flexible engagement; this is a funded startup pre-launch, not a Series C stability play
  • You don't want to get hands-on in tools; this is an execution role, not a strategy-only role. You build, launch, and iterate.

Interview Process

1

Initial Conversation

Likely brief call with founder/CEO to understand your outbound GTM experience, tech stack depth, and comfort with flexibility and ownership

2

Portfolio / Case Study

Walk through a past outbound campaign you've built and scaled; explain the stack, metrics, bottlenecks, and what you'd do differently

3

Technical Depth Discussion

Deep dive on how you'd architect ListLab's stack; what tools, why, how you'd connect them, and what success metrics look like

4

Offer & Negotiation

Discuss engagement model (full-time, part-time, contract), cash vs. equity split, and timeline to start

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

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