Senior Product Marketing Manager (Core Products)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager (Core Products) in Colombia.

This role offers an exciting opportunity to take full ownership of product marketing strategy for a high-impact B2C digital product. You will operate at the intersection of product, growth, and analytics, shaping how users discover, engage with, and monetize the platform. Working within a highly distributed and international environment, you’ll collaborate with cross-functional teams to drive measurable business outcomes. The position requires both strategic thinking and hands-on execution, with a strong focus on experimentation and data-driven decisions. You’ll play a key role in optimizing the entire user journey, from acquisition to retention, while continuously uncovering new growth opportunities. This is an ideal role for a marketing leader who thrives in fast-paced, performance-driven environments and enjoys building scalable growth engines.

Accountabilities

• Define and own the end-to-end product marketing strategy, including segmentation, positioning, messaging, and go-to-market planning
• Lead and align cross-functional teams across user acquisition, CRM, creative, analytics, and product to execute growth initiatives
• Optimize the full customer journey, from acquisition and onboarding to activation, retention, and monetization with a focus on lifetime value
• Conduct market and competitive research to identify opportunities, generate insights, and develop actionable growth hypotheses
• Design, execute, and analyze experiments (A/B testing, CRO) to continuously improve performance across the funnel
• Track, measure, and report on key business metrics such as revenue, conversion rates, and engagement indicators

Requirements

• 5-7+ years of experience in senior product marketing, growth, or marketing leadership roles within B2C digital products
• Proven ability to drive measurable impact on key business metrics including revenue, conversion, retention, and LTV
• Strong expertise in segmentation, positioning, and messaging frameworks
• Solid understanding of performance marketing channels such as Google, Meta, and TikTok, along with funnel optimization techniques
• Experience with experimentation methodologies including A/B testing and conversion rate optimization
• Demonstrated leadership skills with the ability to manage stakeholders and collaborate effectively in cross-functional, matrixed environments
• Analytical mindset with a strong focus on data-driven decision-making

Benefits

• Fully remote, full-time position with flexibility to work from anywhere
• 28 days of paid vacation per year
• 7 additional wellness days for personal needs and recovery
• Employee referral bonuses of up to $5,000
• 50% reimbursement for professional development, including courses and international conferences
• Corporate discounts on English language learning programs
• Health-related financial support up to $1,000 per year for insurance or medical expenses
• Workspace support, including equipment or reimbursement up to $1,000 every 3 years for home or co-working setup
• Internal recognition and rewards system with redeemable bonuses for merchandise, wellness, and team activities

How Jobgether Works

We use an

AI-powered matching process

to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice:

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.