Product Marketing Specialist - Lead

Accountabilities:

The Product Marketing Specialist - Lead will own the AI and platform positioning strategy, ensuring a consistent and differentiated market story across multiple product areas. This role requires strong strategic thinking, cross-functional collaboration, and the ability to transform complex technology concepts into compelling messaging for technical and business audiences.

• Develop and own a unified AI messaging framework that communicates platform-wide value and differentiation.

• Define positioning strategies that showcase AI capabilities as strategic business advantages rather than standalone features.

• Create compelling narratives for technical audiences, including AI leaders, architects, and technology executives, as well as business stakeholders.

• Partner with product marketing teams across different product areas to align AI messaging and go-to-market strategies.

• Identify cross-product opportunities and develop use cases demonstrating the value of integrated AI solutions.

• Support AI-focused product launches by creating positioning frameworks, launch narratives, sales materials, and competitive differentiation strategies.

• Build sales enablement resources, including battle cards, demo scripts, ROI frameworks, and customer-facing content.

• Develop thought leadership content such as whitepapers, blogs, webinars, and executive-level materials focused on enterprise AI trends.

• Monitor AI market developments, competitive positioning, and industry trends to continuously evolve messaging strategies.

• Support analyst relations and market intelligence initiatives by providing insights into AI innovation and market opportunities.

• Leverage data, research, and customer insights to inform positioning decisions and improve go-to-market effectiveness.

Requirements: The ideal candidate is an experienced product marketing professional with a strong understanding of artificial intelligence, enterprise software, and B2B technology markets. Success in this role requires exceptional storytelling abilities, strategic thinking, and the ability to collaborate across teams without direct authority.

• 5-8 years of experience in Product Marketing, Technical Marketing, or a related role focused on AI, machine learning, or enterprise SaaS platforms.

• Strong understanding of modern AI architectures and the ability to translate technical concepts into clear market-facing narratives.

• Experience marketing B2B SaaS products, ideally within customer experience, marketing technology, or AI-powered platforms.

• Proven ability to develop positioning, messaging, and go-to-market strategies for complex technology solutions.

• Exceptional storytelling and communication skills with the ability to engage both technical and executive audiences.

• Strong cross-functional collaboration skills and experience working with product, sales, marketing, and leadership teams.

• Analytical mindset with experience using market research, competitive intelligence, and customer insights to guide decisions.

• Familiarity with AI trends, including agentic AI, large language models, conversational AI, and enterprise AI adoption.

• Experience applying AI tools and frameworks to improve workflows, automation, and team efficiency.

• Strong organizational skills with the ability to manage multiple strategic initiatives simultaneously.

Benefits:

• Competitive base salary range of approximately $121,000 to $201,000, depending on experience, qualifications, skills, and location.

• Eligibility for additional compensation opportunities, including bonus, commission, and/or equity plans depending on role structure.

• Flexible remote work options across multiple U.S. locations.

• Comprehensive healthcare benefits, including medical, dental, vision, and prescription coverage.

• 401(k) plan with fully vested company contributions.

• Flexible paid time off and company holidays to support work-life balance.

• Generous caregiver and parental leave programs.

• Life insurance and disability coverage.

• Employee development opportunities, including mentoring programs and career growth resources.

• Opportunity to work on innovative AI-driven technology solutions used by leading enterprises worldwide.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1