Product Marketing Manager (B2B)

Accountabilities:

• Translate product releases into clear, compelling, sales-ready value propositions, messaging, demo talk tracks, presentations, and supporting materials.

• Maintain and continuously improve the core sales enablement toolkit, including decks, AI-assisted resources, leave-behind materials, demo videos, competitive positioning, objection-handling content, and demo environments.

• Plan and lead internal enablement sessions that prepare Sales and Account Management teams to confidently introduce and support new product capabilities.

• Develop market intelligence, audience insights, positioning, and account-level messaging to support enterprise campaigns and account-based marketing programs.

• Own positioning, messaging, and offer strategies for outbound initiatives, partnering closely with Sales Engineering on targeting, execution, and performance measurement.

• Lead product communications for prospects and existing customers, including webinars, product announcements, and release communications.

• Define messaging and customer-journey requirements for onboarding, adoption, and nurture programs in partnership with Lifecycle Marketing.

• Prepare sales teams for industry events through audience research, messaging, presentations, product demonstrations, and follow-up content.

• Collaborate closely with Product, Sales, Account Management, Sales Engineering, Lifecycle Marketing, and other cross-functional teams to ensure consistent positioning and execution.

• Use AI tools and repeatable systems to improve marketing workflows, accelerate content creation, and increase the quality and efficiency of product marketing programs.

• Create basic video and audio content to support product communications, demonstrations, and enablement initiatives.

• Help colleagues and customer-facing teams develop deeper expertise in the platform and its value to sports organizations.

Requirements:

• 3+ years of experience in product marketing, sales enablement, demand generation, or a comparable B2B SaaS marketing role.

• Demonstrated ability to turn product updates and technical information into clear, compelling messaging that supports sales conversations.

• Experience developing and executing outbound programs that integrate targeting, messaging, offers, sales enablement, and campaign execution.

• Experience working directly with Sales and Account Management teams and confidently leading live enablement and training sessions.

• Strong writing, storytelling, communication, and project management skills, with the ability to manage multiple high-priority initiatives simultaneously.

• Comfortable working in a fast-moving, remote environment with colleagues across different time zones.

• Strong interest in using AI to create repeatable systems, improve workflows, accelerate content development, and enhance marketing effectiveness.

• Basic video and audio recording/editing capabilities for product demonstrations and communications.

• Strong collaborative mindset and a genuine interest in helping others learn and become experts in the product.

• Ability to work independently while maintaining strong cross-functional relationships and accountability.

• Experience working or volunteering with a youth sports league, tournament, team, or similar organization is a plus.

• Candidates should be permanent U.S. residents and comfortable working remotely; hiring is not available in certain U.S. states.

Benefits:

• Minimum starting compensation of $100,000, inclusive of base salary and bonus, with total compensation adjusted based on experience, skills, certifications, and geographic location.

• Fully remote, remote-first work environment.

• Unlimited paid time off.

• Paid parental leave for all parents.

• 100% employer-paid medical, dental, and vision premiums for employees and their families.

• 401(k) retirement plan.

• $1,500 annual learning and development stipend.

• Generous home-office allowance.

• Monthly health and wellness stipend reimbursement.

• Opportunities to travel for company-wide meetings and team events.

• Company merchandise upon joining, plus an annual merchandise credit.

• Culture centered on trust, accountability, inclusion, autonomy, and professional growth.

• Equal Employment Opportunity environment with support for disability-related accommodations during recruitment.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1