Pessoa Analista de Product Marketing Sr

Accountabilities:

• Plan and execute go-to-market strategies for new SaaS products and features, ensuring alignment across relevant teams and establishing clear post-launch objectives for adoption and scale.

• Conduct market, customer, and competitive analysis to identify growth opportunities and support strategic decisions around product positioning, packaging, and pricing.

• Monitor SaaS metrics, customer feedback, and initiative performance to assess business impact and identify opportunities for continuous improvement.

• Partner closely with Marketing, Sales, Customer Success, Support, Product, and Enablement teams to ensure consistent positioning, stakeholder engagement, and successful product adoption.

• Develop and deliver internal training, enablement materials, and product communications to equip commercial and customer-facing teams with the knowledge needed to effectively promote new solutions.

• Analyze the end-to-end product journey to identify growth levers, adoption opportunities, and potential areas for expansion.

• Explore and apply artificial intelligence concepts, tools, and use cases to product and product marketing initiatives.

• Structure initiatives around clear objectives, operational efficiency, measurable outcomes, and sustainable business growth.

• Translate complex market and product information into actionable recommendations for internal stakeholders and leadership.

Requirements:

• Proven experience developing and executing go-to-market strategies within B2B SaaS environments.

• Hands-on experience with pricing and packaging strategies for digital products or SaaS solutions.

• Strong experience conducting market and competitive analysis and translating findings into strategic recommendations.

• Genuine interest in artificial intelligence, including familiarity with AI tools, applications, concepts, and emerging use cases.

• Strong analytical capabilities, with the ability to work with data, identify trends, evaluate performance, and recommend strategic actions.

• Ability to collaborate effectively across Product, Marketing, Sales, Customer Success, Support, and Enablement functions.

• Strong communication and stakeholder-management skills, with the ability to influence decisions and align multidisciplinary teams.

• Strategic and commercially oriented mindset, combined with strong execution skills and attention to measurable results.

• Proactive, organized, and comfortable working in a dynamic environment with evolving priorities.

• Demonstrated ability to transform customer, market, and product insights into clear positioning, initiatives, and business opportunities.

Benefits:

• 100% remote work within Brazil.

• Meal and food allowance (VA/VR).

• Health and dental insurance.

• Home-office allowance.

• Profit-sharing program.

• Voucher for a home-office setup kit.

• Life insurance.

• Birthday day off.

• Access to GoGood and Conexa wellness and health services.

• Health and well-being promotion programs.

• Partnerships and employee discounts.

• Inclusive work environment that values diversity, collaboration, learning, and professional growth.

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