The Challenge
You'll be the first product marketer at a voice AI startup launching a no-code agent platform for SMBs. This is a true 0→1 role where you build positioning, messaging, and go-to-market strategy from scratch alongside founders and the GTM lead.
Your Mission
Complete 20+ user interviews with target SMB customers to validate positioning and identify key use cases for bookings, reservations, and support automation
Ship foundational PMM assets: product knowledge base, help documentation, FAQ, and onboarding guides that enable self-serve customer education
Develop and test 3-5 demo videos and use case content showcasing platform capabilities with script, production, and editing completed in-house
Execute Product Hunt launch with external agency: brief creatives, review deliverables, lock timeline, and coordinate day-of coordination for maximum lift
Establish repeatable user feedback loop connecting customer insights directly to product roadmap prioritization with monthly feedback reports to product team
Refine and validate core messaging pillars and value propositions based on real customer response; create positioning document used across all marketing channels
Build and activate influencer/KOL partnerships: identify 5-10 relevant voices in AI/automation space, coordinate content creation, and track campaign performance
Document learnings and playbooks from launch phase to scale PMM function: create replicable templates for positioning, demos, and partner management for future hires
KPIs You'll Own
User Interview Volume & Synthesis Quality
Track number of customer conversations conducted and quality of actionable insights extracted per interview session.
Demo Video Engagement & Conversion Impact
Measure watch-through rates, click-through rates on CTAs, and correlation to demo request or trial signup rates.
Product Hunt Launch Performance
Track upvotes, comments, hunter quality, and resulting sign-ups or trial activations from launch day.
Messaging Resonance Score
Monitor customer response to messaging variants in interviews and outreach; track which value props drive highest engagement and conversion.
Time-to-Product-Feedback Loop
Measure how quickly customer insights are synthesized and communicated to product team; track product team action rate on recommendations.
Tools & Stack
Your Team
Your Manager
Head of GTM
Current Team
Founders, Head of GTM, Product team (size not specified)
New role; 0→1 PMM hire
The Package
Salary
$120K-$150K base
Remote
On-site, San Francisco, CA. Full-time with initial 3-month contract (April-June 2026) with potential for extension or conversion to permanent.
Benefits & Perks
Company Intelligence
Early-stage AI SaaS startup building a no-code voice agent platform for SMBs. The product automates customer interactions including bookings, reservations, and support. Backed by founders and a dedicated GTM team launching in 2026.
Culture
Fast-moving, founder-led, hands-on execution required
Is This Role For You?
- You've built product marketing from scratch at a SaaS or AI startup and want to do it again with founder-level autonomy
- You're comfortable being on camera and creating demo videos-you can script, record, and edit or manage production end-to-end
- You thrive in 0→1 environments where ambiguity is high and you define the roadmap as you execute
- You've conducted meaningful user research and translated insights into positioning and messaging that moves metrics
- You're based in or familiar with the SF Bay Area startup ecosystem and understand the Product Hunt and AI/voice AI communities
- You need a stable permanent role; this is an intentional 3-month contract with conversion possible but not guaranteed
- You prefer to hand off execution to agencies or teammates; this role is hands-on across writing, video, and project management
- You've never launched a product or worked in early-stage environments; you'll be defining best practices in real-time without much structure
Interview Process
Initial Screening
Conversation with Head of GTM to assess PMM background, startup experience, and hands-on execution mentality.
Deep Dive Interview
Walk through a past 0→1 PMM project: user research approach, messaging development, and how you validated positioning.
Founder Conversation
Meet with founder(s) to discuss product vision, customer problems, and your approach to building the PMM function.
Portfolio & Demo Review
Share examples of demo videos you've created or produced, positioning documents, and customer research synthesis work.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.