The Challenge
Alchemy powers 70% of top web3 teams and 100M+ end users—now you need to build the GTM engine that scales developer adoption and enterprise revenue globally. Design how the world's leading blockchain infrastructure platform reaches billions.
Your Mission
Audit current GTM motion across developer, startup, and enterprise segments; identify 2-3 high-impact product-market fit plays to prioritize
Build core GTM leadership team (hire VP Sales and VP Marketing leads) and establish weekly cross-functional rhythm with Product, Engineering, COO
Define pricing and packaging strategy for at least 2 major product lines; model revenue scenarios for next 24 months
Launch one product-led growth motion for developers (tracking activation, conversion, and land rate metrics)
Scale developer acquisition channels (docs, SDKs, developer community) to 50%+ MoM growth; establish NPS and retention benchmarks
Build repeatable enterprise sales motion; close 3-5 mid-market customers ($100K+ ARR) with documented playbook
Establish revenue operations function with forecasting, pipeline management, and revenue attribution across all channels
Launch 2 new product category-defining launches with coordinated GTM (positioning, sales enablement, customer stories)
KPIs You'll Own
Developer Activation Rate
% of free/trial tier users reaching 'aha moment' (API calls, SDK integration) within 30 days.
Enterprise Sales Velocity
Average sales cycle length and win rate for $100K+ ARR deals; target 4-6 month close.
Product Usage → Revenue Conversion
% of high-usage developers converting to paid tier; target 10-15% within 12 months.
CAC Payback Period
Months to recover customer acquisition cost; benchmark against SaaS cohort (12-18 months target).
Net Revenue Retention (NRR)
Revenue growth from existing customer base; target 120%+ for enterprise, 110%+ blended.
GTM Team Efficiency (Magic Number)
ARR growth divided by total GTM spend; target 0.75-1.0 for early-stage, 1.5+ for scale.
Tools & Stack
Your Team
Your Manager
Chief Operating Officer (COO)
Current Team
Unknown; building GTM function from ground up. Will include Sales, Marketing, Partnerships, Revenue Operations teams
Building new GTM organization—expect to hire VP Sales, VP Marketing, Head of Partnerships, and RevOps lead within 6 months
The Package
Salary
$300K-$450K base
Variable
Likely 30-50% performance bonus (revenue/GTM KPI-tied)
Equity
Significant equity package (0.25%-1%+ range typical for VP-level at late-stage venture)
Remote
On-site: San Francisco Bay Area. Full-time, permanent role (note: posting says 'contract' but context suggests FTE)
Benefits & Perks
Company Intelligence
Alchemy is the leading blockchain infrastructure platform, powering 70% of top web3 teams and 100M+ end users through APIs, SDKs, and developer tools. Customers span web3 leaders (OpenSea, Polymarket, Circle, WorldCoin) and major brands (Shopify, Adobe) building on-chain products.
Funding
Backed by top-tier VCs: Lightspeed, Silver Lake, a16z, Coatue, Pantera, Addition; institutional investors include Stanford University, Coinbase, Charles Schwab
Customers
OpenSea, Polymarket, Circle, WorldCoin, Shopify, Adobe, 100+ million end users globally
Is This Role For You?
- You've built and scaled GTM organizations at 0→1 and 1→$100M+ ARR (SaaS, API platforms, or developer tools preferred)
- You thrive in high-ambiguity, fast-moving environments and can wear multiple hats (strategy + execution) simultaneously
- You speak 'engineering' and can partner authentically with Product and Engineering teams to translate innovation into adoption
- You have deep curiosity about emerging tech (AI, blockchain, crypto) and can learn deeply without needing to be an expert from day one
- You measure everything: you think in funnels, cohorts, unit economics, and can translate data into clear strategy
- You need a highly structured, low-ambiguity environment or perfect organizational clarity before moving fast—Alchemy is still building its GTM function
- You're uncomfortable with the volatility or stigma around crypto/web3, or you can't authentically represent the category to customers
- You expect to hire a large team immediately; this role requires hands-on execution and scrappiness early, then scaling into leadership
Interview Process
Initial Screen (30 min)
Recruiter or People Ops—background, GTM philosophy, web3 familiarity, fit with on-site requirement
COO/Hiring Manager Conversation (45-60 min)
Deep dive on GTM strategy, organizational design, developer motion vs. enterprise motion, partnership with Product/Engineering
Case Study / Presentation (48 hrs take-home)
Design a GTM launch plan for a new Alchemy product line (developer platform or enterprise rollup tool); present to team
Cross-Functional Panel (90 min)
Conversations with VP Product, VP Engineering, and potentially CFO; assess collaboration style and technical literacy
Final Round with Founder/CEO (45 min)
Vision alignment, company direction, leadership philosophy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.