Performance Marketing Expert (Meta Ads) – Creative Testing + Scaling (Advance Ad Management)

I’m looking for a high-level performance marketer who specializes in Facebook/Instagram ads and understands creative testing, not just ad setup.

This is NOT a basic ads management role. I need someone who can think strategically and help build a system to test, identify, and scale winning creatives.

Scope:

• Build and manage Meta ad campaigns (Facebook/Instagram)

• Develop structured creative testing (multiple angles, hooks, variations)

• Identify winning creatives and scale them

• Optimize for leads and conversions (not vanity metrics)

• Work with funnels (GoHighLevel or similar)

Initial Plan:

• Start with 6–8 creatives focused on one core offer

• Test quickly, kill losers, and iterate weekly

• Expand into more variations and scaling once winners are identified

What I’m looking for:

• Proven experience running and scaling Meta ad campaigns

• Strong understanding of direct response marketing

• Ability to think in terms of cost per lead, conversions, and ROI

• Experience with creative testing frameworks (not just boosting posts)

Please include:

• Examples of campaigns you’ve run

• Results (CPL, CPA, ROAS, etc.)

• Your approach to testing creatives and scaling winners

If this is a good fit, I’m looking for a long-term relationship.