The Challenge
NEXTON is a 450-person digital powerhouse working with France's biggest brands (SNCF, Orange, BNP Paribas). You'll own user acquisition strategy for a major media group's digital platforms, driving audience growth across paid social and mobile channels.
Your Mission
Map current acquisition funnel across Meta, TikTok, Snapchat and Google UAC-identify performance gaps and quick wins
Launch 3-5 optimized Social Ads campaigns aligned with Q1 audience growth targets
Build dashboarding infrastructure across all channels for real-time performance visibility
Define and lock KPI framework with stakeholders (CAC, ROAS, install conversion rates)
Scale top-performing channels to 2x baseline spend while maintaining or improving unit economics
Implement ASO strategy across app stores with measurable improvement in organic install rate
Pilot 2 new acquisition levers (emerging platforms, influencer partnerships, or retention-focused campaigns)
Own monthly performance reporting with data-driven recommendations tied to product roadmap priorities
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-install and cost-per-active-user across all channels to optimize budget allocation.
Return on Ad Spend (ROAS)
Measure revenue or engagement value generated per euro spent on paid acquisition.
Install Volume & Growth Rate
Monitor app downloads by channel and week-over-week growth trajectory against targets.
Organic Install Rate (ASO)
Track percentage of installs from search and browse to measure ASO effectiveness.
Channel Mix & Concentration Risk
Ensure no single channel represents >40% of spend to reduce dependency and platform algorithm risk.
Tools & Stack
Your Team
Your Manager
Digital Director at media group client (NEXTON-embedded placement)
Current Team
Likely 3-4 person acquisition team; you'll lead strategy and execution
New role or backfill-position exists to scale acquisition operations
The Package
Salary
€45K-€55K base
Remote
On-site, Paris (Île-de-France). Full-time CDI (permanent contract).
Benefits & Perks
Company Intelligence
NEXTON is a 450-person digital consultancy founded in 2011, blending consulting rigor with agency creativity. They partner with Fortune 500 companies (SNCF, Orange, BNP Paribas) on digital transformation and product strategy. You'll be embedded within their client's media group, not at NEXTON HQ.
Founded
2011
Team Size
450
Customers
SNCF, Orange, BNP Paribas, major media groups
Culture
Collaborative, knowledge-rich, high-growth. Strong emphasis on continuous learning and cross-discipline teams.
Is This Role For You?
- You've run 3-5 years of paid social campaigns at scale and can speak fluently about Meta, TikTok, and Snapchat API behavior
- You're obsessed with unit economics and can pivot budgets based on data, not politics
- You thrive in embedded team environments where you own acquisition strategy but report to a client stakeholder
- You've shipped ASO improvements and understand how platform algorithms impact organic growth
- You want exposure to a major media/content business (not just e-commerce or fintech)
- You need full remote flexibility-this is on-site, Paris only
- You're early-career (< 3 years hands-on performance marketing) or have only agency-side experience with light optimization
- You expect to hire and build a large team immediately-this is an individual contributor manager role for now
- You're uncomfortable with client-facing work or changing priorities mid-quarter
Interview Process
Phone Screen
15-20 min with NEXTON recruiter or Digital Director. Verify experience, availability, and on-site comfort.
Technical Case Study
30-45 min presenting how you'd approach acquisition strategy for a media platform-tools, channels, KPIs.
Manager Interview
1 hour with client Digital Director. Deep dive on past campaigns, ASO examples, and how you'd prioritize their platforms.
Offer & Onboarding
Standard NEXTON process. Start date likely within 2-4 weeks. 2-week client ramp-in expected.
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About Performance Marketing roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.