Marketing Specialist - GIS Business Development

Accountabilities:

• Support business development and proposal teams by developing visually compelling layouts, graphics, and storytelling elements for RFPs, RFQs, capability statements, and pursuit materials.

• Build a foundational understanding of GIS concepts and Esri tools (e.g., ArcGIS Pro, ArcGIS Online) to accurately translate technical capabilities into marketing content.

• Collaborate with technical teams to gather maps, data, visuals, and insights for use in marketing and proposal deliverables.

• Manage and grow professional social media presence, particularly LinkedIn, through content calendars, campaigns, and engagement optimization.

• Produce marketing collateral for conferences and industry events, including presentations, banners, digital assets, and printed materials.

• Conduct competitive intelligence and market analysis to assess industry positioning, messaging trends, and growth opportunities.

• Apply SEO best practices to digital content, monitor performance metrics, and recommend optimization strategies to improve visibility and reach.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, GIS/Geography, or a related field (or equivalent experience).

• 2-5 years of experience in marketing, ideally within technical industries such as engineering, geospatial services, environmental consulting, or government contracting.

• Familiarity with GIS concepts and exposure to Esri products (ArcGIS Pro, ArcGIS Online) strongly preferred.

• Strong proficiency in graphic design tools such as Adobe Creative Suite (InDesign, Illustrator, Photoshop, or equivalent).

• Experience managing professional social media platforms, especially LinkedIn, including content planning and performance tracking.

• Working knowledge of SEO principles and tools such as Google Analytics, SEMrush, or similar platforms.

• Strong written and verbal communication skills with the ability to simplify technical concepts for broader audiences.

• Excellent organizational and multitasking skills, particularly in deadline-driven environments tied to proposals and events.

• Ability to work collaboratively across technical, marketing, and business development teams.

Benefits:

• Competitive compensation aligned with experience and industry standards.

• Fully remote work arrangement across the United States.

• Opportunity to work at the intersection of GIS technology, marketing, and strategic business development.

• Exposure to high-impact proposal and pursuit environments, including government and infrastructure projects.

• Professional growth opportunities in digital marketing, technical communications, and geospatial industries.

• Collaborative and fast-paced environment with cross-functional teamwork.

• Access to learning opportunities in GIS tools, marketing platforms, and digital strategy.

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