Marketing Ops Analyst

Accountabilities

- Build full-funnel reporting that connects marketing activity in HubSpot and similar tools with opportunities and closed-won revenue in Salesforce.

- Develop and maintain reports that make marketing and sales performance visible to executives and teams across the organization.

- Collaborate with marketing and sales stakeholders to define and document attribution models, including the distinctions between marketing-sourced and marketing-influenced opportunities.

- Establish consistent lead-source classifications, clarifying how leads are categorized as marketing-led, sales-led, or SDR-led.

- Partner with marketing to improve lead scoring processes and the flow of leads into Salesforce.

- Strengthen campaign ROI measurement to help teams identify successful initiatives, optimize spending, and redirect investment when needed.

- Align marketing and go-to-market teams around shared metric definitions and maintain a reliable, centralized source of truth.

- Use AI tools to create and refine reports and dashboards, incorporate stakeholder feedback, and publish validated outputs to the business intelligence platform on a regular refresh schedule.

- Analyze data proactively, using AI where appropriate, to identify trends, opportunities, and insights that support strategic decision-making.

Requirements:

- Approximately 3-5 years of professional experience, ideally in marketing operations, revenue operations, or a cross-functional go-to-market role.

- Strong analytical and problem-solving skills, with hands-on experience using Excel and business intelligence tools.

- Working knowledge of marketing concepts, metrics, and terminology, including marketing-qualified leads (MQLs).

- Experience working in a SaaS environment.

- Strong communication and interpersonal skills, including the ability to align stakeholders with different priorities around shared definitions and measurement practices.

- Curiosity about artificial intelligence and an interest in applying AI tools to data analysis and reporting.

- Familiarity with SQL is a plus; writing SQL queries is not required.

- Authorization to work in the United States. Visa sponsorship and visa transfers are not available for this position.

Benefits:

- Base salary: $125,500-$147,600 USD, depending on experience and level.

- Equity participation through an employee-friendly stock program.

- Transparent compensation levels based on experience.

- Unlimited paid time off to support flexibility and work-life balance.

- Fully distributed work environment with a remote-first culture.

- Home office, coworking, and internet stipends.

- Comprehensive employee benefits coverage, with additional coverage available for dependents.

- Up to 16 weeks of paid parental leave, regardless of the path to parenthood.

- Annual professional development allowance.

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