Marketing Operations Analyst (RevOps) - ShareGate

Accountabilities:

• Own the marketing attribution architecture across HubSpot and HockeyStack, ensuring attribution questions can be answered consistently and accurately.

• Analyze campaign, funnel, and attribution data to identify what is driving pipeline, revenue, and conversion performance across inbound and channel programs.

• Develop executive-ready reporting and narratives that turn complex datasets into clear, actionable business recommendations.

• Build and maintain reporting and diagnostic frameworks covering campaign performance, funnel conversion, source quality, and other critical marketing metrics.

• Identify performance gaps and opportunities, helping marketing leadership determine where to increase investment and where to pull back.

• Partner closely with Marketing Operations, RevOps, and marketing leadership to ensure data and insights translate into practical decisions.

• Establish a coherent view of attribution and marketing performance across multiple systems following the organization's CRM and revenue architecture.

• Use AI tools, particularly Claude, to accelerate analysis, automate recurring workflows, and reduce the time required to move from business questions to actionable insights.

• Make deep-dive performance analysis a consistent part of marketing planning and decision-making rather than an occasional reporting exercise.

Requirements

• 3+ years of experience in marketing operations or marketing analytics, ideally within a B2B SaaS, software, or fintech environment.

• Deep, hands-on expertise with HubSpot, including campaign, lifecycle, attribution, and reporting logic.

• Strong understanding of attribution methodologies, including first-touch, last-touch, and multi-touch models, with the judgment to select the appropriate approach for different business questions.

• Solid knowledge of UTM governance, lead routing and round-robin processes, lifecycle stages, and source and channel taxonomies.

• Strong analytical mindset with the ability to investigate the underlying reasons behind performance trends rather than simply reporting numbers.

• Ability to transform complex or messy datasets into concise, executive-ready insights and recommendations.

• Strong business acumen and communication skills, with the ability to explain analytical findings clearly to senior stakeholders.

• Demonstrated daily use of AI tools to accelerate analysis, research, reporting, and operational workflows.

• Experience with HockeyStack or a comparable marketing attribution platform is a strong advantage.

• Comfortable working in a fast-moving environment where priorities evolve and data-driven decision-making is highly valued.

Benefits

• Base salary of CAD $100,000-$130,000.

• On-target earnings (OTE) of CAD $110,000-$140,000.

• Compensation ranges reflect a Canada-wide scale, with final offers potentially adjusted according to the candidate's region and local market conditions.

• Long-term incentive program (LTIP), providing an opportunity to participate in the organization's long-term growth.

• RRSP program.

• Family health insurance.

• Telemedicine services.

• Annual wellness budget.

• Flexible vacation policy.

• Fully remote work, with access to a Montreal office.

• In-person team gatherings twice a year.

• Claude access for all employees.

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