The Challenge
ZURU Toys is one of the world's largest toy companies with iconic brands like Bunch O Balloons and Mini Brands. You'll own the entire LATAM marketing playbook—from retailer strategy to shelf execution—turning global innovation into regional domination across the region's biggest retail networks.
Your Mission
Audit current retail partnerships and POS asset performance across top 5 LATAM retailers; identify 3-5 quick wins for immediate brand visibility lifts
Establish approved asset library and brand guidelines with at least 8 key retail partners; train distributor teams on ZURU voice consistency
Launch first quarter media placements (window, catalogue, in-store) with measurable baseline metrics for foot traffic and conversion lift
Build e-commerce audit framework; optimize product listings and imagery across 3+ major online retailers with baseline engagement tracking
Execute 2 major product launches in LATAM with integrated retail + online campaigns; hit 40%+ retail distribution target across region
Deliver 15%+ lift in in-store brand awareness through optimized POS placement, measured via retailer foot traffic and sales data
Secure and execute 3+ license partnership collaborations; quantify incremental revenue uplift from co-branded initiatives
Reduce asset approval cycle time by 50%; establish monthly performance reviews with retailers showing trend analysis and actionable insights
KPIs You'll Own
Retail Distribution %
Percentage of target retailers stocking ZURU brands with approved POS assets in prime placements.
In-Store Conversion Lift
Sales uplift attributed to trade marketing campaigns, measured via retailer point-of-sale data.
E-commerce Listing Optimization Score
Percentage of product listings meeting brand standards for imagery, description, and searchability.
Media Placement ROI
Revenue generated per dollar spent on catalogue, window, and in-store placements.
Asset Approval Velocity
Average days from submission to brand-approved POS launch; target <10 days.
Tools & Stack
Your Team
Your Manager
Regional Marketing Director or VP LATAM (not specified)
Current Team
Sales teams, global brand team, distributor network, China design team, retail partners
New role—backfill or expansion not specified; indicates growth priority in LATAM
The Package
Salary
$65K-$85K base (estimated local MXN equivalent ~1.3M-1.7M MXN annually based on 2026 senior marketing rates in Mexico City)
Remote
On-site in Mexico City, Mexico
Benefits & Perks
Company Intelligence
ZURU is a disruptive innovation company founded in 2003 by brothers Nick and Mat Mowbray. With 5,000+ direct and indirect employees across 30+ countries, ZURU operates three pillars: ZURU Toys (world's largest toy companies with mega-brands), ZURU Tech (construction automation), and ZURU Edge (next-gen FMCG). Globally recognized for radical innovation and market-leading brands.
Founded
2003
Team Size
5000
Customers
Major LATAM retailers (Carrefour, Walmart, local chains); global toy market leaders
Culture
Entrepreneurial, disruptive, mission-driven; challenges status quo; structured around radical innovation
Is This Role For You?
- You've executed 3+ trade marketing campaigns with measurable shelf impact and retailer buy-in
- You speak fluent Spanish + English and have on-ground retail connections across Mexico/LATAM
- You're comfortable managing multiple retailer relationships simultaneously and thrive on stakeholder collaboration
- You obsess over metrics—conversion lift, placement ROI, e-commerce rankings—not just creative optics
- You need remote flexibility; this is full-time on-site in Mexico City with retail store visits expected
- You're uncomfortable with fast-moving change or ambiguity; budgets, priorities, and product launches shift quickly
- You lack hands-on trade marketing or shopper marketing experience; this is execution-heavy, not strategic planning only
Interview Process
Screening call
30 min conversation on trade marketing background, LATAM retail experience, and motivation for toys/CPG space
Case study / Portfolio review
Share 1-2 past trade campaigns with measurable results (retailer feedback, sales lift, POS effectiveness)
Manager interview
45-60 min deep dive on LATAM strategy, retailer relationship management, and alignment with ZURU brand voice
Executive roundtable
Meet regional leadership; discuss vision, budget ownership, and cross-functional collaboration model
Interested in this role?
Apply now and hear back within days, not weeks.
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