The Challenge
Zebra Technologies is hiring a Solutions Marketing Advisor to own vertical-specific GTM strategies and drive demand in specialized industry segments. You'll shape how enterprise customers understand Zebra's solutions while directly enabling sales teams with enablement materials and thought leadership.
Your Mission
Conduct deep vertical market research and competitive analysis for assigned segment; document customer pain points, competitive positioning, and whitespace opportunities
Develop and socialize annual marketing plan with quarterly milestones, revenue targets, and specific GTM tactics for your vertical
Create 3-5 high-impact content assets (case studies, thought leadership, sales collateral) aligned to customer buying journey
Establish baseline demand metrics and pipeline contribution tracking; implement analytics dashboard for campaign performance
Launch full vertical GTM strategy including demand creation campaigns, sales enablement program, and channel/partner activation
Generate 15+ qualified pipeline opportunities attributed to marketing efforts; track and optimize conversion metrics
Build and nurture relationships with 5-10 key industry influencers and thought leaders; secure 2-3 third-party validation opportunities
Scale content production to 10+ assets across formats (video, webinar, guides); measure engagement and lead quality by content type
KPIs You'll Own
Pipeline Generated
Total marketing-attributed pipeline value in dollars, tracked by campaign and content source.
Content Engagement Rate
Click-through, download, and webinar attendance rates across all vertical-specific marketing assets.
Sales Enablement Adoption
Percentage of sales team using marketing-provided tools, collateral, and training materials.
GTM Execution Velocity
On-time delivery of quarterly marketing plans, campaigns, and content milestones vs. target launch dates.
Influence & Reach
Number of qualified industry relationships built, thought leadership placements, and third-party validations secured.
Tools & Stack
Your Team
Your Manager
Vertical Sales Leadership / Solutions Marketing Director
Current Team
Cross-functional: sales, product management, content, creative services, channel partners
New role or backfill not specified; appears to be growth expansion
The Package
Salary
$90K-$120K base
Remote
Hybrid (on-site in Mexico City with flexibility)
Benefits & Perks
Company Intelligence
Zebra Technologies is an enterprise solutions company building smart systems for organizations. They focus on developing anticipatory, customer-centric solutions across verticals. Zebra operates with a culture emphasizing innovation, collaboration, and global impact.
Customers
Enterprise organizations across multiple verticals
Culture
Community of innovators, culture of caring, curiosity-driven, values employees being seen, heard, and respected
Is This Role For You?
- You have 8+ years of B2B marketing with proven track record owning vertical or segment strategies end-to-end
- You're comfortable in matrix environments and can influence without direct authority (sales leadership, product, creative)
- You think strategically but obsess over execution—converting plans into real pipeline and revenue impact
- You're analytical and data-driven; you measure everything and optimize ruthlessly based on what works
- You need complete remote flexibility; this role requires on-site presence in Mexico City with hybrid option
- You're not comfortable owning accountability for pipeline generation and sales enablement metrics
- You prefer individual contributor roles; this role requires managing up, across, and building virtual teams
Interview Process
Phone Screen
Hiring manager assessment of vertical marketing experience, GTM leadership, and sales partnership skills
Marketing Case Study
Walk through a past vertical GTM strategy you built—research, tactics, results, and lessons learned
Stakeholder Panel
Meet with sales leadership, product management, and peer marketing leads to assess collaboration fit
Offer & Reference
Final offer stage with reference checks from previous managers and sales partners
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.