Director of Digital Growth

Company Description:

Join a Rapidly Growing National Wealth Management Firm!

YTS Wealth Management is a rapidly growing, family-oriented firm built on collaboration, positivity, and professional development.

Founded in 2019, YTS has grown from $85 million in assets under management with just four team members to over $1.6 billion in AUM and 50+ employees across multiple locations. Our success is driven by exceptional client service, a strong team culture, and a commitment to investing in our people.

Job Summary

We are seeking a results-driven Director of Digital Growth to lead and scale our digital marketing strategy with a focus on attracting high-net-worth and ultra-high-net-worth clients. This role is responsible for developing sophisticated, data-driven acquisition strategies that reflect the professionalism, discretion, and credibility expected in a wealth management environment.

The ideal candidate combines deep performance marketing expertise with strong analytical discipline and executive-level communication skills.

Job Type:

• Full Time
• Remote/Hybrid role
• This role may require periodic travel to YTS Wealth Management branch locations in Pennsylvania and Virginia, depending on the candidate’s location.

Qualifications

• 5+ years of progressive experience in digital performance marketing, preferably in financial services or a regulated industry
• Expert-level proficiency in Google Ads (Search, Display, YouTube) with demonstrated success managing high-value lead funnels
• Strong experience managing and optimizing Meta Ads campaigns for performance and lead quality
• Advanced analytics capabilities, including conversion tracking, attribution modeling, and KPI development
• Experience implementing tracking systems (GA4, Tag Manager, CRM integrations) to measure full-funnel performance
• Strong understanding of compliance considerations within financial services marketing
• Proven leadership ability with strong communication and cross-functional collaboration skills
• Experience targeting affluent, accredited, or high-net-worth audiences preferred

Key Responsibilities:

Lead Generation & Growth Strategy

• Develop and execute a digital acquisition strategy focused on attracting qualified high-net-worth prospects
• Drive measurable growth in qualified leads for both client acquisition and advisor recruiting initiatives
• Establish growth targets and build scalable, performance-driven campaigns

Analytics, Tracking & Reporting

• Own digital analytics strategy, including tracking architecture, attribution modeling, and reporting dashboards
• Analyze campaign performance and optimize toward cost per qualified lead and long-term client value
• Provide executive-level reporting with actionable insights

Campaign & Budget Management

• Manage digital marketing budgets with a focus on ROI and sustainable growth
• Oversee cross-channel planning across paid search, paid social, display, retargeting, and email
• Continuously test and optimize messaging, targeting, and funnel performance

Content & Email Marketing Oversight

• Collaborate with internal leadership to translate thought leadership into high-performing campaigns
• Coordinate content creation for digital funnels, landing pages, and paid campaigns
• Oversee email marketing strategy, segmentation, automation, and performance optimization

Work Environment

• Remote/Hybrid role
• This role may require periodic travel to YTS Wealth Management branch locations in Pennsylvania and Virginia, depending on the candidate’s location.
• Team-oriented and supportive culture
• Fast-paced, professional setting

Physical Requirements:

• 30-40 hours/week sitting
• 5-10 hours/week standing/bending
• Occasional lifting (5-30 lbs)
• Ability to travel occasionally to branch locations (if required)

Compensation

Salary

$90,000 - $100,000 based on experience

Benefits & Perks

Career & Work-Life Balance

• Growth and advancement opportunities within a fast-growing firm
• 9 paid company holidays
• Travel expense reimbursement

Health & Financial Benefits

• 10 days of Paid Time Off (PTO)
• 401(k) with dollar-for-dollar company match up to 4%
• Medical, Dental, and Vision insurance
• Health Reimbursement Arrangement (HRA)
• Company-paid Life Insurance
• Maternity & Paternity Leave

Paid Holidays

• New Year’s Day
• Good Friday
• Memorial Day
• Independence Day
• Thanksgiving
• Day After Thanksgiving
• Christmas Eve
• Christmas Day
• New Year’s Eve

Legal & Compliance Disclosures

• Equal Employment Opportunity (EEO): We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, disability, or age.
• At-Will Employment: Employment with YTS Wealth Management is at-will. Either the employee or the company may terminate employment at any time, with or without cause or notice, unless otherwise specified by law.
• Background / Drug Screening: Employment is contingent upon successful completion of drug test, state background check, and federal fingerprinting.
• This job description is not intended to be all-inclusive. Employees may perform other duties as assigned to meet business needs.

Job Type: Full-time

Pay: $90,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have a portfolio demonstrating measurable growth results?
• What size paid media budgets have you managed?
• Have you worked in a regulated industry (financial services, healthcare, insurance, etc.)?
• Have you owned digital growth strategy with direct revenue accountability?

Work Location: Hybrid remote in Export, PA 15632