The Challenge
YouSchool trains thousands of students annually in state-recognized programs. You'll own the digital acquisition engine that fuels their growth—managing SEO, SEA, social, and web production while leading a 10-person team from Bordeaux.
Your Mission
Audit current acquisition funnel performance across all channels (SEO, SEA, social) and establish baseline KPIs for leads, conversions, and CPL
Map team workflows, clarify priorities, and implement weekly cross-channel sync meetings to break silos between SEO, SEA, and web teams
Identify and launch 2-3 quick-win optimization tests on highest-traffic pages or landing pages to move conversion needle
Document acquisition strategy roadmap aligned with marketing direction for next 6 months
Reduce cost-per-lead by 15-20% through funnel optimization and channel reallocation based on performance data
Ship 5+ multivariate tests on critical conversion paths with documented learnings and implemented winners
Build repeatable process for monthly performance reviews across all channels with clear attribution and ROI tracking
Develop and execute 2 new acquisition initiatives (new traffic source, new user segment, or new product launch support)
KPIs You'll Own
Volume of Qualified Leads
Weekly and monthly lead volume by channel to track acquisition funnel health and volume trends
Cost Per Lead (CPL)
Blended CPL across all channels with channel-specific breakdowns to optimize spend allocation
Conversion Rate by Funnel Stage
Track conversion % from landing page > signup > course enrollment by traffic source and user segment
Return on Ad Spend (ROAS)
Revenue attributed to paid channels (SEA, social) divided by ad spend to measure paid efficiency
Team Velocity & Project Delivery
On-time delivery of marketing initiatives and test completions to track execution efficiency
Tools & Stack
Your Team
Your Manager
Director of Marketing
Current Team
3 SEO specialists, 2 SEA specialists, 1 community manager, 1 graphic designer, 2 WordPress integrators (10 total)
Backfill/Existing team coordination
The Package
Salary
€38K-€48K base
Remote
On-site, Bordeaux (Bastide district), Monday-Friday, 37h/week
Benefits & Perks
Company Intelligence
YouSchool is an online school founded in 2014 that trains thousands of learners annually in state-recognized vocational diplomas (CAP, Professional Titles). They focus on flexible, accessible training for career changers targeting in-demand roles. Digital acquisition is core to their growth model.
Founded
2014
Customers
Thousands of annual learners in France
Culture
Diversity-first workplace that values individual differences, committed to gender equality and accessibility for people with disabilities
Is This Role For You?
- You've shipped 3+ years of performance marketing work (SEO, SEA, social) with proven metrics improvements
- You thrive leading small, specialized teams and connecting strategy to execution without getting stuck in silos
- You're analytical—you design experiments, read data, and kill underperformers ruthlessly
- You care about edtech or upskilling; mission-driven companies energize you more than pure-play startups
- You need remote flexibility—this is 100% on-site in Bordeaux with no WFH option mentioned
- You want to be hands-on in execution (coding, ad buying, content creation); this is a management and coordination role
- You haven't managed or mentored people; the team leadership piece is core to the job
Interview Process
Application Review
CV and cover letter assessment of webmarketing background and team leadership experience
Phone Screen
30-45 min conversation with recruiter or marketing manager on motivation, acquisition experience, and team management approach
Case Study or Presentation
Likely presentation on how you'd optimize a hypothetical acquisition funnel or past campaign analysis
In-Person Interview
Full day in Bordeaux office with Director of Marketing and potentially team members; discuss strategy, team dynamics, and culture fit
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
Éditorialiste Vidéo & Social Media H/F
NEXTON • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.