Associate, Sponsorship Marketing

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships, all united by our pioneering agentic marketing platform, WPP Open, we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Department Overview:

GroupM Sports + Entertainment is an award-winning division of GroupM. Our mission is to help brands connect with consumers through their favourite passions. Being part of the world’s leading integrated communication agency, the division combines the most comprehensive consumer and brand insight with intrinsic knowledge of the media and cultural landscape to help our clients achieve their business and brand objectives. Our strategic, data-led solutions help activate brands through one of or a combination of the following marketing functions;

• Sponsorship Marketing

• Media Integrations and Partnerships

• Influencer Marketing

• Content Marketing

• XM

Sponsorship Marketing is an important function within the value proposition of GroupM Sports + Entertainment. We ensure our client’s sponsorship activities are impactful, accountable and aligned with their wider communications objectives to drive maximum success and efficiency. Our full suite of services supports the entire sponsorship lifecycle, including (but not limited to);

• Sponsorship Strategy

• Account/Partner Management

• Project Management and Partnership Fulfilment

• Sponsorship Evaluation and Negotiations

• Ambassador Relations

• Measurement

Role Overview:

The Associate, Sponsorship Marketing will support the relationship and work output for a selection of GroupM Sports + Entertainment clients. This position provides day-to-day coordination of all aspects related to the sponsorship portfolio of their respective clients and acts as a representative of the client with stakeholders that include internal media planning team, cross-functional GroupM departments, sport and entertainment properties and third-party vendors. This role requires close collaboration with the media planning team to ensure alignment to overall marketing objectives of the client and business objectives of GroupM. As such, candidates should be familiar with fundamentals of sponsorship marketing and be able to operate professionally and efficiently within the ecosystem of client partners and stakeholders.

Required Skills and Behavior:

• Passionate about the industry driven to apply foundational sponsorship/marketing knowledge while learning new skills.

• Knowledgeable of the sponsorship industry, staying apprised of current events and best practices

• Organized, detail-oriented with an understand of how to manage projects and tasks.

• Strategic, creative and innovative thinker.

• Excellent communication skills both written and verbal.

• Familiar and experienced with PowerPoint.

• Exceptional interpersonal skills, and relationship management skills.

• Self-starter, solutions oriented, drives results.

• Ability to work collaboratively in a team environment.

• Adaptive and flexible personality who is comfortable with fluid business dynamics and supporting different functions as required

Key Accountabilities:

Clients:

• Support client and manager in day-to-day matters related to our client’s sponsorship portfolio;

• Understand the client’s business(es), sponsorship portfolio and ensure quality client service across workstreams.

• Ability to develop and nurture relationships with client(s) and partners

• Lead and coordinate administrative tasks that ensure the smooth operations of the account including, finance management, meeting coordination and deliverable tracking

• Contribute to the creation of sponsorship marketing plans

• Responsible for the project management and fulfilment of client’s sponsorship assets including (but not limited to): media planning, XM programs, content development etc.

• Responsible for developing measurements plans and reports re: sponsorship performance.

• Experience working collaboratively with internal and external parties. Support strategic and creative input into the development of programs initiated by client partners

• Support development of new business including organic and new initiatives:

• Establish a deep knowledge of the clients to proactively identify ways to build business

• Review client media briefs and identify business solutions that relate to sport and entertainment marketing Identify strategic opportunities and develop initial concepts against key marketing and media initiatives

Team Approach:

• Contribute to foster a team culture which emphasizes excellence of delivery and focus on outcomes/results.

• Work with senior leadership to build effective processes and a culture of high-performance within the team.

Education and Experience:

• Post-secondary degree with a focus on marketing and/or business

• Relevant, hand-on experience considered an asset, such as an internship.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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