The Challenge
The World Economic Forum's Centre for Urban Transformation is scaling its influence across business, government, and civil society to reshape local economies globally. You'll lead growth strategy and executive relationships to deepen impact and drive membership retention at the highest levels.
Your Mission
Develop and socialize a comprehensive growth and engagement strategy aligned with the Centre's institutional priorities and regional expansion plans
Map and audit current C-suite relationships (CEOs, CPOs, CSOs) across industries to identify retention risks and expansion opportunities
Establish cadence and framework for executive engagement touchpoints, including quarterly strategy sessions and peer roundtables
Onboard and align the Growth and Engagement team on revised priorities, performance metrics, and 12-month roadmap
Execute 3-4 flagship executive convenings or cohort experiences that drive measurable engagement lift and membership retention
Build repeatable playbook for regional CEO relationship management with documented conversion and upsell metrics
Launch cross-Centre collaboration framework that unlocks 2-3 joint initiatives with complementary Forum centres
Deliver first comprehensive dashboard tracking executive relationship health, engagement velocity, and revenue impact
KPIs You'll Own
Executive Relationship Retention Rate
% of C-suite members retained/renewed annually, tracked by seniority level and industry vertical.
New Executive Engagement Pipeline
Number of qualified CEO/CPO prospects sourced, qualified, and moved into formal engagement programs per quarter.
Event/Initiative Attendance & NPS
Attendance rates and net promoter scores from executive convenings, roundtables, and strategic initiatives.
Cross-Centre Revenue Attribution
Dollar value or membership expansion tied to collaborative initiatives with other Forum centres.
Tools & Stack
Your Team
Your Manager
Head of Centre for Urban Transformation
Current Team
Lead of Growth and Engagement, communications and knowledge staff (size not specified)
Backfill and team elevation
The Package
Salary
$220K-$240K base
Remote
On-site 3 days/week required, NYC-based
Benefits & Perks
Company Intelligence
The World Economic Forum is an international organization convening business, government, academic, and civil society leaders to shape global agendas and improve the state of the world. The Centre for Urban Transformation specifically focuses on unlocking growth, building resilience, and advancing local economies through coalitions and strategic initiatives.
Customers
Fortune 500 CEOs, government leaders, civil society organizations, regional economic development bodies
Culture
Mission-driven, collaborative, globally distributed, focused on credible impact and executive trust
Is This Role For You?
- You've built and scaled executive engagement or membership programs at enterprise/association level with real revenue accountability
- You're comfortable navigating C-suite politics and can build trust with CEOs and chief corporate affairs officers quickly
- You have 10+ years of growth leadership experience and can move between strategy, relationship management, and execution
- You're energized by impact-driven work and can articulate business case for social/economic transformation initiatives
- You need full remote flexibility—this requires 3 days/week in NYC
- You're uncomfortable with nonprofit/NGO operating models or mission-driven structures
- You've only worked in consumer marketing or pure B2B SaaS sales—this requires navigating complex stakeholder ecosystems
Interview Process
Screening Call
Recruiter confirms background in executive engagement or membership growth and fit with on-site requirement
Director-Level Interview
Discussion of growth strategy, past executive relationship programs, and approach to measuring impact
Head of Centre Interview
Strategic conversation on vision for the Centre's growth, relationship to institutional priorities, and team leadership philosophy
Senior Leadership Panel
Likely interviews with regional leads, business development, and cross-Centre stakeholders
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
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