The Challenge
Wood Mackenzie is the global energy intelligence leader—trusted by Fortune 500 energy companies and financial institutions. You'll own growth marketing strategy for their high-value Financial Services & Trading vertical, scaling pipeline and revenue across new customer acquisition, expansion, and retention.
Your Mission
Map current growth marketing tech stack, audit campaign performance against ARR/NRR/GRR targets, and identify 2-3 quick wins to accelerate pipeline velocity
Establish baseline metrics across all funnel stages (awareness, consideration, decision) and define north star KPIs aligned to vertical revenue goals
Build stakeholder alignment with vertical sales, product, and commercial leadership—lock in quarterly revenue targets and marketing contribution expectations
Audit and optimize existing campaigns (ABM, content, paid, events) and propose integrated 6-month roadmap with resource allocation
Launch and scale 3-4 full-funnel integrated campaigns (ABM + paid + events + content) driving measurable new customer ARR growth
Implement AI-powered optimization across email, SEO, paid media, and content syndication—target 15-20% improvement in conversion rates quarter-over-quarter
Build and operationalize regional marketing nuances—customize messaging, channels, and cadence for key geographies (EMEA, APAC, Americas)
Drive Net Revenue Retention (NRR) via expansion and renewal campaigns; establish playbooks for customer advocacy and retention marketing
KPIs You'll Own
New Customer ARR
Total annual recurring revenue generated from new customer acquisition campaigns—your primary growth lever.
Customer Expansion ARR
Revenue from upsell and cross-sell campaigns targeting existing customers—tied directly to growth marketing effectiveness.
Net Revenue Retention (NRR)
Measure of customer retention and expansion; marketing drives this via advocacy and renewal campaigns.
Gross Revenue Retention (GRR)
Baseline retention rate before expansions; marketing supports retention strategy through engagement and advocacy.
Cost Per Acquisition (CPA) by Channel
Efficiency metric across paid, events, ABM, and content—target continuous optimization via AI and testing.
Pipeline Velocity (Stage-to-Close Time)
Speed from marketing-qualified lead to revenue—critical for forecasting and resource allocation.
Tools & Stack
Your Team
Your Manager
VP Growth or Chief Marketing Officer (implied)
Current Team
Global growth marketing team (size not specified); you'll manage vertical-specific growth marketers across regions
Likely backfill or expansion—building out Financial Services & Trading vertical team
The Package
Salary
$220K-$280K base
Variable
Likely 20-30% bonus tied to ARR/NRR targets
Equity
Likely in private equity structure (Wood Mackenzie ownership model unclear—assume restricted stock or profit sharing)
Remote
On-site, New York, NY; travel expected for regional events and stakeholder alignment
Benefits & Perks
Company Intelligence
Wood Mackenzie is the world's leading provider of analytics, insights, and proprietary data for the energy and natural resources sector. With 2,700+ experts across 30 countries, they serve Fortune 500 producers, utilities, financial institutions, and governments. They're leveraging AI and interconnected data to deliver strategic insights across the entire energy value chain.
Team Size
2700
Funding
Private (owned by Verisk Analytics parent company)
Customers
Global energy producers, utilities, financial institutions, governments, trading firms
Culture
Inclusive, trusting, customer-committed, future-focused, curious—emphasis on breaking silos and driving change through AI adoption
Is This Role For You?
- You've led growth marketing teams at B2B SaaS or enterprise software companies and own full-funnel strategy (acquisition → expansion → retention)
- You're fluent in ABM, demand generation, pipeline metrics, and can tie marketing activity directly to revenue outcomes (ARR, NRR)
- You thrive in matrix organizations—comfortable influencing senior stakeholders across sales, product, and C-suite without direct authority
- You're data-obsessed and AI-curious; you experiment relentlessly and optimize based on performance (not gut feel)
- You have 8+ years of growth/demand gen experience with 3+ years in a people leadership role
- You're a brand marketer or communications specialist—this is pure growth/demand gen with hard revenue targets
- You need maximum flexibility—this is on-site in NYC with regular travel to client-facing events
- You struggle to quantify impact or tie marketing spend to pipeline and revenue
- You prefer working solo or in small teams—this requires cross-functional leadership and influence across the global organization
Interview Process
Recruiter Screen (30 min)
Background, growth marketing philosophy, experience with B2B SaaS/enterprise, team leadership
Hiring Manager Deep Dive (60 min)
Growth strategy framework, case study of a full-funnel campaign you owned, how you'd approach the Financial Services & Trading vertical
Leadership Panel (90 min)
VP Growth/CMO, VP Sales (Financial Services), VP Product; discuss alignment, cross-functional influence, commercial acumen
Take-Home Strategy Project (optional)
Build a 6-month growth marketing plan for Financial Services & Trading vertical with budget allocation and KPI targets
Executive Close (30 min)
MD/SVP level; culture fit, vision alignment, expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.