The Challenge
Wolters Kluwer Health runs dual B2B and B2C marketing across healthcare professionals and consumers. You'll own 80+ campaigns simultaneously—from evergreen programs to new launches—driving engagement and pipeline in a fast-moving, mission-critical industry.
Your Mission
Audit and optimize 20+ existing campaigns in Demandbase/Domo, establishing baseline KPI dashboards and identifying quick wins for ROI improvement
Build audience segmentation framework for B2B vs B2C funnels; document targeting criteria and tagging conventions across email, SEM, and display channels
Partner with product marketing and divisional leads to align Q2-Q3 campaign calendar; establish weekly cross-functional sync cadence
Master the marketing stack—Demandbase, ON24, Conductor, Google Analytics—and document playbooks for campaign setup, budget tracking, and reporting
Own full campaign lifecycle for 15+ new program launches; track launch-to-conversion metrics and iterate based on A/B test results
Implement ABM strategy for top 50 accounts; measure account engagement lift and pipeline influence vs control set
Reduce cost-per-lead by 20% across SEM + paid display through bid optimization, audience refinement, and creative testing; report trends monthly
Build and own digital marketing KPI dashboard; present monthly performance review with actionable recommendations to leadership
KPIs You'll Own
Cost Per Lead (CPL)
Track spend efficiency across SEM, email, webinars, and display; target 20% quarterly improvement through optimization.
Campaign ROI
Measure revenue influenced by digital campaigns relative to spend; differentiate by funnel stage (awareness, consideration, conversion).
Lead Quality Score
Monitor conversion rate from MQL to SQL and sales acceptance rate; adjust audience targeting and messaging based on fit.
Webinar Engagement
Track registration-to-attendance, time-on-page, and follow-up conversion; optimize content and nurture workflows quarterly.
Account Engagement (ABM)
Measure touchpoint frequency, content consumption, and pipeline velocity for target accounts vs non-targeted segments.
Search Visibility
Monitor organic rankings, paid search impression share, and branded vs non-branded traffic growth; coordinate with external SEM/SEO vendor.
Tools & Stack
Your Team
Your Manager
Direct report to Head of Marketing or VP Marketing (Health/Learning/Research division)
Current Team
Product marketing professionals, divisional marketing leads, external SEM/SEO vendor partner
New role—integral to scaling digital marketing operations across B2B and B2C segments
The Package
Salary
$110K-$140K base
Remote
Hybrid. Must be located in or willing to relocate to: Philadelphia, PA; Indianapolis, IN; Minneapolis, MN; or Madison, WI. Office presence required.
Benefits & Perks
Company Intelligence
Wolters Kluwer Health is a global health-tech company providing digital solutions, learning, and research platforms for healthcare professionals and organizations. They serve both B2B enterprise clients and B2C consumers, operating in healthcare learning, research, and clinical practice. The company is mission-driven to improve healthcare delivery and professional outcomes.
Customers
Healthcare professionals, health systems, medical learners, enterprise healthcare organizations
Is This Role For You?
- You've managed 50+ campaigns simultaneously and love ruthlessly prioritizing based on data—not gut feel
- You're fluent in B2B and B2C marketing fundamentals and can explain why your segmentation differs between segments
- You thrive in matrix environments; cross-functional collaboration energizes rather than drains you
- You're analytical but not paralyzed—you iterate weekly on campaign performance and recommend changes in real-time
- You need full remote work; this is hybrid-only in specific cities
- You're used to owning 5-10 campaigns max; managing 80 will feel chaotic unless you love orchestrating complexity
- You're allergic to spreadsheets, dashboards, and marketing ops rigor—this role is metrics-heavy
Interview Process
Initial Screening
Recruiter call (30 min) to validate digital marketing experience, campaign volume managed, and location/hybrid fit.
Manager Interview
VP/Head of Marketing deep-dive (45-60 min) on campaign strategy, ABM knowledge, marketing tech stack, and cross-functional collaboration examples.
Case Study / Portfolio Review
Walk through 2-3 campaigns you've owned: audience strategy, channels used, optimization decisions, and results. Bring dashboards or performance data.
Cross-Functional Panel
Meet with product marketing and divisional marketing leads (30-45 min) to assess alignment, communication style, and ability to drive consensus.
Final Offer Call
Compensation, start date, and onboarding logistics with HR and hiring manager.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.