The Challenge
Wellhub is the global workplace wellness platform connecting millions to fitness, mindfulness, and health services. You'll own acquisition and monetization for South America—identifying regional growth levers, testing user journeys, and scaling what works across Argentina, Chile, and Mexico.
Your Mission
Map and document user journey flows for 4 core segments (Eligible, Member, Digital Subscribers, Churned) with regional nuances
Execute 2-3 regional acquisition campaigns and measure lift vs. global benchmarks
Audit competitor positioning in SS-LATAM and identify 3+ strategic pricing/positioning gaps
Launch Event Based Marketing (EBM) testing framework and secure regional stakeholder buy-in
Increase regional paid subscription conversion rate by 12-15% through CRO optimizations and A/B testing
Scale top-performing EBM flows to all three markets and document playbooks for global replication
Deliver 4+ regional market insights reports to global team with actionable learnings and revenue impact
Build cross-functional motion with Sales, CS, and Product—drive 2+ complex initiatives with measurable ROI
KPIs You'll Own
Paid Subscription Conversion Rate (Regional)
% of eligible users converting to paid subscription in SS-LATAM vs. global baseline
Customer Acquisition Cost (CAC) by Segment
Cost to acquire paid subscriber in each regional market, benchmarked against competitors
Campaign ROAS (Return on Ad Spend)
Revenue generated per regional campaign dollar spent on acquisition and monetization initiatives
EBM Flow Engagement & Conversion
Open rate, click-through rate, and downstream conversion for event-triggered email sequences
Churn Recovery Rate
% of churned subscribers reactivated through regional win-back campaigns
Tools & Stack
Your Team
Your Manager
Head of Regional Growth or Marketing Lead (SS-LATAM)
Current Team
Cross-functional: CRM team, Global User Growth, Wellbeing Engagement, Customer Success, Product Marketing
New role to accelerate regional acquisition strategy
The Package
Salary
$65K-$85K ARS (equiv. ~$18K-$24K USD annually, adjusted for Buenos Aires CoL)
Remote
On-site in Greater Buenos Aires
Benefits & Perks
Company Intelligence
Wellhub is a workplace wellness platform headquartered in NYC connecting employees globally to fitness, mindfulness, therapy, nutrition, and sleep services. With teams across North America, Europe, and South America, they're on a mission to make every company a wellness company and transform how people experience work-life balance.
Customers
Enterprise and mid-market companies globally
Culture
Values wellbeing, collaboration, diverse perspectives, and creative problem-solving with real impact
Is This Role For You?
- You've run regional growth initiatives with clear ownership over acquisition funnels and have data to show impact (conversion lift, CAC reduction, etc.)
- You're fluent in LatAm market dynamics—competitive landscape, local preferences, pricing sensitivity—and have shipped campaigns in 2+ countries
- You're comfortable with CRM/email marketing tools, SQL, and analytics dashboards; you ask questions of data and iterate fast
- You thrive in matrix environments—you can align global teams on regional priorities without formal authority
- You write clear campaign briefs, document learnings obsessively, and share wins to amplify team knowledge
- You need full remote flexibility—this is on-site in Buenos Aires only
- You're looking for individual contributor work; this role requires heavy cross-functional collaboration and stakeholder management
- You haven't worked in B2B2C or SaaS acquisition or don't understand email/CRM fundamentals
Interview Process
Screening Call
Recruiter confirms growth background, LatAm experience, and visa/relocation status (30 min)
Growth Case Study
Present a past regional acquisition or monetization campaign—metrics, learnings, what you'd do differently (async or live, 45 min)
Hiring Manager Round
Deep dive on regional strategy, cross-functional collaboration, and alignment with Wellhub's growth model (60 min)
Stakeholder Panel
Brief chat with global CRM lead and regional CS/PMM leaders—assess team fit and communication style (45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.