The Challenge
Voodoo is the #3 mobile publisher globally with 7B downloads. Blitz, their competitive gaming platform, needs aggressive scaling-you'll own growth strategy as CMO equivalent, commanding both paid UA and non-paid channels (partnerships, ASO, influencer, community) to drive real cash prize competition.
Your Mission
Audit current acquisition channels, identify top 3 performing paid + organic levers with unit economics
Build baseline dashboards for CAC, LTV, retention cohorts, and competitive benchmarking
Launch 2-3 new growth experiments across underexploited channels (ASO refresh, partnership pipeline, influencer tier-1 outreach)
Establish weekly cross-functional sync with product, data, and marketing teams to align priorities
Scale top 2-3 channels by 3-5x while maintaining healthy CAC/LTV ratios
Execute full-funnel optimization: awareness→install→activation→retention with data-driven cohort analysis
Build proprietary competitive intelligence on market trends and emerging UA channels; present quarterly strategy to CEO
Own $5M+ annual marketing budget allocation across channels with transparent ROI reporting
KPIs You'll Own
CAC (Cost Per Install)
Track blended acquisition cost across all channels; optimize for profitability vs. growth velocity.
LTV (Lifetime Value)
Monitor D1, D7, D30 retention and monetization per cohort to guide sustainable scaling.
Channel ROAS
Return on ad spend by channel (paid UA, ASO, partnerships, influencer); identify and double down on winners.
DAU / MAU Growth
Weekly active user velocity and cohort retention curves to measure growth health.
Organic Install %
Non-paid channel contribution to total installs; aim to reduce reliance on paid.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Growth Central team (onboarding + support); cross-functional: Product, Data/Analytics, Creative, Monetization
New VP-level role, backfill or expansion not specified
The Package
Salary
$120K-$160K base
Remote
On-site in Paris; remote Fridays available
Benefits & Perks
Company Intelligence
Voodoo (founded 2013) is the #3 mobile publisher globally with 800 employees, 7B+ downloads, 200M+ active users. Portfolio includes Mob Control, Block Jam, BeReal, and Wizz. Blitz is their competitive gaming platform (launched 2021) allowing real cash prize tournaments and leagues.
Founded
2013
Team Size
800
Customers
200M+ active users globally across portfolio
Culture
Fast-paced, data-driven, entrepreneurial; emphasis on scaling and execution
Is This Role For You?
- You've scaled user acquisition at a gaming, B2C, or network effects company and obsess over CAC/LTV unit economics
- You think creatively across paid + organic (ASO, partnerships, influencer, community) and test relentlessly
- You're comfortable being strategic AND hands-on-owning strategy AND executing across channels
- You have 3+ years in fast-paced analytical roles (consulting, fintech, gaming, tech startups) and speak data fluently
- You're genuinely excited by mobile gaming and competitive mechanics, not just growth for growth's sake
- You're looking for a 100% strategic 'board-level' role; this is hands-on growth execution as CMO equivalent
- You've only done one channel deep (e.g., paid UA only) and aren't curious about ASO, partnerships, or community
- You need remote flexibility beyond Friday WFH; this is on-site Paris daily
- You lack fluent English communication or struggle with cross-functional alignment
Interview Process
Initial conversation
Recruiter screens for background (consulting, banking, tech), growth experience, and genuine gaming interest
Growth case study
Present a hypothetical or real mobile game scaling scenario; dive into channel mix, CAC targets, and optimization thesis
Hiring manager (Growth Lead/CEO proxy)
Deep dive on strategy thinking, analytical rigor, cross-functional collaboration; discuss Blitz competitive landscape
CEO conversation
Culture fit, vision alignment, and candid discussion of scaling challenges and role expectations
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.