The Challenge
Voodoo is the #3 mobile publisher globally with 7B downloads and 200M+ active users. You'll own ad monetization across a multi-hundred-million-euro revenue engine, turning data into concrete revenue wins for millions of daily players.
Your Mission
Map current monetization stack (mediation, networks, bidding partners) and identify top 3 revenue improvement levers
Design and launch first A/B test on waterfall configuration or in-app bidding to move ARPDAU or fill rate
Build real-time revenue performance dashboard tracking ARPDAU, eCPM, fill rate, and LTV across portfolio
Establish baseline metrics and forecasting model for revenue drivers to enable data-driven decision making
Execute 4+ high-impact monetization experiments with documented revenue impact; implement winning variations
Evaluate and integrate 2+ new ad networks or bidding partners; measure yield improvement and LTV impact
Lead cross-functional project aligning ad monetization strategy with UA and product roadmap; reduce user experience friction
Develop long-term revenue diversification strategy; present recommendations on new formats, platforms, or demand sources
KPIs You'll Own
ARPDAU (Average Revenue Per Daily Active User)
Primary monetization efficiency metric; track daily changes and cohort performance.
eCPM (Effective Cost Per Mille)
Revenue per thousand impressions; directly drives yield optimization and demand quality.
Fill Rate
Percentage of ad requests that generate impressions; indicator of demand health and inventory utilization.
LTV (Lifetime Value)
Total revenue per user over lifetime; balances monetization against retention and user experience.
Ad Engagement Rate
User interaction with ad placements; signals UX health and inventory effectiveness.
Tools & Stack
Your Team
Your Manager
Ad Monetization Lead / Head of Monetization (implied)
Current Team
Growth team of 150+ experts spanning UA, creative, monetization, and ad tech
New role; growth expansion
The Package
Salary
€80K-€120K base
Remote
On-site in Paris, Île-de-France; some remote days allowed
Benefits & Perks
Company Intelligence
Founded in 2013, Voodoo is the #3 mobile publisher globally with 7B+ downloads and 200M+ active users. Portfolio includes chart-topping games (Mob Control, Block Jam) and viral apps (BeReal, Wizz) across 800 employees worldwide.
Founded
2013
Team Size
800
Customers
200M+ active users across portfolio
Culture
Values candor, freedom, and responsibility in a fast-paced, data-driven environment
Is This Role For You?
- You've thrived in consulting, investment banking, or hypergrowth startups and want to own a real P&L, not advise on one
- You're obsessed with data: SQL queries, A/B testing rigor, and turning metrics into decisions feel natural
- You can juggle complexity-coordinating product, UA, data, and creative teams while moving fast
- Gaming or performance marketing experience accelerates impact, but hunger to learn matters more
- You want to influence decisions that move millions in revenue across millions of daily users
- You need hand-holding or ambiguity in goals; this role demands you structure problems and own outcomes end-to-end
- You prefer strategy over execution; 50% of this is analysis, 50% is shipping tests and scaling winners
- You're uncomfortable with Paris on-site commitment; role is fundamentally based in Paris office
Interview Process
Initial Screening
Phone call with recruiter; background fit on experience and growth/monetization interest
Take-Home Case
Analytical exercise on ad monetization scenario; SQL query and/or revenue optimization framework expected
Manager Interview
Conversation with Ad Monetization Lead on past projects, approach to A/B testing, and cross-functional collaboration
Team Interview
Roundtable with product, data, and UA stakeholders; assess communication and ownership mindset
Final Round
Offer discussion and logistics with hiring manager; culture fit and expectations alignment
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.