The Challenge
Voodoo is the #3 mobile publisher globally with 7B downloads. You'll own scaling a top-priority game on Blitz-their competitive gaming platform-as the strategic growth lead reporting directly to the CEO.
Your Mission
Map and audit all paid UA channels (Facebook, Google, TikTok, Unity) to establish baseline performance and efficiency benchmarks
Activate 2-3 non-paid growth levers (partnerships, ASO, influencer marketing) with measurable weekly tracking
Build first data dashboard tracking CAC, ROAS, retention curves, and LTV by cohort across all channels
Deliver competitive analysis on 5-7 similar mobile games identifying underutilized acquisition opportunities
Scale top 3 UA channels by 40%+ while maintaining or improving unit economics (target CPI and ROAS thresholds)
Launch and optimize 2 major non-paid campaigns (featured placement, influencer push, or partnership deal) generating 15%+ of new installs
Establish predictive LTV model to optimize ad spend allocation across channels in real-time
Reduce CAC by 20% through ASO optimization, creative testing, and channel mix shifts without sacrificing install volume
KPIs You'll Own
Cost Per Install (CPI)
Track paid UA efficiency across all channels weekly; target is cost-effective relative to day-1 ARPU and 7-day retention.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid acquisition; baseline target is 3-5x depending on retention profile.
Day-1, Day-7, Day-30 Retention
Core engagement metric; higher retention justifies higher CPI and informs LTV calculations for payback period analysis.
Lifetime Value (LTV) by Cohort
Predict 30-day and 90-day revenue per user; guides channel profitability decisions and long-term scaling capacity.
Organic + Non-Paid Install Mix
Track percentage of installs from partnerships, ASO, influencer, and community; target 20-30% of total volume.
Tools & Stack
Your Team
Your Manager
CEO (strategic counterpart role)
Current Team
Growth Central team onboarding you; cross-functional collaboration with product, analytics, and operations
New growth lead role for a top-priority game; likely backfill or expansion within Blitz platform
The Package
Salary
€55K-€75K base
Remote
On-site in Paris; remote Fridays allowed
Benefits & Perks
Company Intelligence
Voodoo is the #3 mobile publisher globally (7B downloads, 200M+ active users) founded in 2013. They develop hit mobile games and apps including Mob Control, Block Jam, and BeReal. Blitz is their competitive gaming platform (launched 2021) where players compete in games for real cash prizes.
Founded
2013
Team Size
800
Customers
200M+ active mobile gaming users across portfolio
Culture
Autonomous, execution-focused, data-driven; Friday remote days and wellness perks signal work-life balance
Is This Role For You?
- You have 3+ years in strategy consulting, investment banking, or performance marketing roles with measurable growth outcomes
- You're obsessed with mobile gaming, user acquisition mechanics, and iterative testing-not just theory
- You're comfortable owning the full funnel: paid UA, ASO, partnerships, influencer, and organic community channels
- You thrive in fast-moving, metric-driven environments where you're the strategic lead reporting directly to leadership
- You're fluent in English and can operate independently while collaborating cross-functionally
- You lack hands-on UA or growth marketing experience; consulting/banking background alone won't cut it without mobile gaming context
- You prefer deep specialization in one channel over owning the full growth strategy and scaling multiple levers
- You're uncomfortable with on-site work in Paris or need full remote flexibility (Friday remote only)
- You don't have a genuine interest in gaming or performance marketing metrics; this is a pure growth role
Interview Process
Screening Call
Hiring manager (likely Growth Central lead) validates your UA/growth background, mobile gaming interest, and strategic thinking
Growth Case Study
You'll analyze a mobile game growth scenario (real or hypothetical), map acquisition channels, and present a 90-day scaling plan
Cross-Functional Panel
Meet with CEO, product lead, and analytics stakeholder to discuss collaboration, data fluency, and strategic priorities
Final Offer Discussion
Salary, start date, and onboarding timeline with Growth Central team
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.