The Challenge
Virtusa needs a marketing visionary to architect growth strategy from the ground up. You'll shape brand positioning, demand generation, and go-to-market initiatives while building a high-performing team that actually moves revenue needles.
Your Mission
Audit current marketing tech stack, identify gaps, and establish baseline metrics across all channels
Develop and present 12-month marketing strategy roadmap aligned to revenue targets and executive priorities
Build and hire initial marketing leadership team (likely 1-2 direct reports depending on structure)
Launch first demand generation campaign with clear attribution and ROI targets
Execute 2+ integrated campaigns (digital + brand) with 30%+ lift in pipeline or engagement metrics
Establish repeatable, data-driven marketing playbook for customer acquisition and retention
Achieve 85%+ alignment score on marketing initiatives with sales and product leadership
Scale marketing team to full operational capacity and deliver 50% improvement in marketing-sourced pipeline
KPIs You'll Own
Marketing-Sourced Pipeline
Track percentage of total pipeline directly attributed to marketing programs.
CAC (Customer Acquisition Cost)
Monitor cost per new customer across channels to ensure ROI targets are met.
Campaign ROI
Measure return on investment for all major marketing initiatives with channel-level breakdown.
Brand Awareness Metrics
Track aided/unaided brand recall, share-of-voice, and competitive positioning shifts.
Lead Quality Score
Monitor sales-accepted lead rate and conversion velocity to ensure quality not just volume.
Tools & Stack
Your Team
Your Manager
Chief Revenue Officer or Chief Executive Officer (likely)
Current Team
Unknown, but you'll be building from ground up or restructuring existing team
Director role (new or backfill) with capacity to hire 2-4 direct reports immediately
The Package
Salary
$180K-$240K base
Variable
10-20% performance bonus likely
Equity
Possible equity if private or post-Series funding
Remote
On-site in Fremont, CA (no remote flexibility indicated)
Benefits & Perks
Company Intelligence
Virtusa is a digital engineering and IT services company (implied by size and structure). They operate in a competitive tech/consulting space and need a marketing overhaul to compete effectively in their market.
Is This Role For You?
- You've successfully led marketing teams at scale and proven ability to build from scratch or restructure underperforming functions
- You're fluent in marketing analytics, conversion optimization, and can tie every campaign back to revenue impact
- You want hands-on strategic control and executive influence, not just tactical execution
- You thrive in ambiguity—this role requires you to define the vision, not just execute someone else's
- You need remote work flexibility or West Coast location is a dealbreaker
- You're uncomfortable building/managing teams or prefer individual contributor work
- You lack experience in B2B or high-complexity sales cycles (Virtusa is likely B2B services)
Interview Process
Initial Screen
Recruiter call on background, growth philosophy, and on-site logistics
Strategy Case Study
Present your approach to a hypothetical marketing challenge; expect questions on metrics and prioritization
Executive Interviews
Meet with C-suite (likely CEO/CRO) to discuss vision alignment and cultural fit
Team Meeting
Meet potential direct reports or cross-functional partners to assess working relationship
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.