The Challenge
VIP Solutions is building the next generation of B2B communication tools (VoIP, WhatsApp, CRM). You'll own the full growth machine—from paid acquisition to content authority—in a market where technical products need human storytelling.
Your Mission
Launch and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads; establish baseline CAC and MQL volume benchmarks
Create and document 5+ A/B tests (landing pages, creative variations, audience segments) with weekly reporting cadence
Build 3-4 high-converting landing pages and lead magnets aligned with core product messaging
Set up full funnel dashboards in GA4 + CRM tracking MQL→SQL conversion rates and identify bottlenecks
Reduce CAC by 25-30% through systematic audience and creative optimization; scale top-performing channels
Launch and stabilize 2 new acquisition channels (e.g., YouTube Ads, LinkedIn outreach, or content-driven remarketing)
Build a playbook for B2B SaaS growth testing—documented A/B test learnings, creative frameworks, and audience segmentation rules
Establish editorial calendar and publish 12+ pieces of authority content (videos, cases, LinkedIn posts); track engagement and pipeline influence
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost per qualified lead and per customer across all paid channels; optimize to hit target ROAS.
MQL→SQL Conversion Rate
Measure quality of leads entering sales funnel; target >20% conversion to indicate strong audience fit.
A/B Test Velocity & Win Rate
Run weekly tests; track statistical significance and % of tests that beat baseline.
Content Engagement & Pipeline Influence
Monitor views, shares, clicks on owned content; attribute influenced pipeline opportunities.
Landing Page Conversion Rate
Target 8-15% depending on funnel stage; optimize copy, CTAs, and form friction.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/Head of Marketing or CEO
Current Team
Not specified; implied small growth/marketing team
New role or backfill—not specified
The Package
Salary
R$60K-R$85K base
Remote
On-site: São Caetano do Sul, São Paulo, Brazil
Benefits & Perks
Company Intelligence
VIP Solutions builds B2B communication and CRM tools for businesses. The company operates in the competitive SaaS vertical with focus on VoIP, WhatsApp integration, and customer relationship management. Team size and funding stage not disclosed.
Is This Role For You?
- You've shipped paid campaigns (Google/Meta) and can read performance dashboards in your sleep
- You're obsessed with A/B testing and turning gut feelings into data-driven playbooks
- You can write/edit copy that sells technical products to non-technical buyers
- You thrive on autonomy and can juggle creative, paid, content, and CRM work simultaneously
- You need remote flexibility or hybrid options—this is on-site only in São Caetano do Sul
- You're still learning paid ads or growth fundamentals; they need a mid-level executor, not a trainee
- You prefer deep specialization (e.g., only paid ads) over full-funnel ownership
Interview Process
Application & Portfolio Review
Submit 2-3 examples of campaigns you've run or optimized; include before/after metrics
Growth Scenario Interview
Walk through how you'd approach growth for a B2B SaaS product; discuss funnel testing strategy
Paid Ads Deep Dive
Live discussion on GA4, audience segmentation, creative testing, and CAC optimization
Content & Messaging Workshop
Collaborate on landing page copy or creative brief for a VIP Solutions product
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.