Senior Marketing Manager

Senior Marketing Manager

About Us

Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting www.vensure.com .

Position Summary

This seasoned and strategic Senior Marketing Manager will join our Demand Generation team and take ownership of a brand (or business model) and lead initiatives that power revenue growth. This role designs and executes innovative demand generation strategies including advertising, digital campaigns, email marketing, and social media programs that engage and convert high-quality leads. This person’s expertise in B2B marketing, combined with sharp analytical insights and clear communication skills, will be key to crafting compelling campaigns that resonate in today’s dynamic market. If you’re passionate about driving measurable impact and collaborating with a team dedicated to meaningful results, this opportunity is for you. .

Essential Duties and Responsibilities

• Develop and execute comprehensive, data-informed marketing strategies that drive demand and elevate the company’s solutions and services, ensuring alignment with overall business goals.
• Partner closely with cross-functional teams-including product, sales, and customer service- to develop compelling content and marketing materials that effectively support and guide prospects through every stage of the sales cycle.
• Lead the planning, execution, and optimization of targeted, multichannel marketing campaigns across digital advertising, email marketing, social media, events, and other platforms, to maximize reach and engagement.
• Monitor key performance metrics and generate insightful reports on campaign effectiveness, leveraging analytics to refine strategies and continuously improve lead quality and conversion rates.
• Stay ahead of industry trends, emerging technologies, and B2B marketing best practices, particularly within our target markets, to ensure our demand generation efforts remain innovative and competitive.
• Manage budgets effectively, ensuring resources are optimally allocated to campaigns and initiatives that deliver measurable ROI.
• Mentor and collaborate with team members, fostering a culture of creativity, accountability, and continuous learning to amplify overall marketing impact.
• Serve as a brand steward, ensuring consistency in messaging and positioning across all marketing channels and materials.
• Drive alignment between marketing and sales teams through regular communication and collaborative planning, ensuring a seamless handoff of high-quality leads and sustained revenue growth.
• Regular, on-site attendance is an essential job function due to the need for secure access to systems, collaboration on sensitive technical matters, participation in operational meetings, and hands-on involvement.
• Some domestic travel may be required to attend team onsite meetings, client visits, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation.

Marginal Functions

• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
• Attend webinars and training to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor.

Knowledge, Skills, and Abilities

• Demonstrates a strong sense of urgency paired with sound initiative and the ability to prioritize effectively, ensuring timely delivery in a fast-paced environment.
• Possesses advanced problem-solving skills, with the capacity to conduct thorough root-cause analysis and implement strategic, well-considered solutions that drive results.
• Inspires and empowers the marketing team through clear leadership and support, fostering a collaborative environment where creativity and accountability thrive.
• Communicates with clarity and empathy, naturally connecting with and motivating diverse stakeholders across all levels.
• Adapts and flourishes amid change and ambiguity, exhibiting agility to pivot strategies and tactics as business needs evolve.
• Collaborates seamlessly with cross-functional teams while maintaining a composed, professional demeanor that elevates team dynamics.
• Excels in managing multiple priorities through strong time-management and organizational skills, ensuring consistent follow-through on commitments.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical and strategic-thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively-and independently-in a fast-paced, dynamic environment.
• Familiarity with marketing operations or email systems.

*Required Education & Experience *

• Bachelor's degree in Marketing, Business, or a related field or related experience required or equivalent combination of experience, skills, education (including other relevant non-traditional degree programs, or job training programs) preferred.
• 7+ years of experience in marketing, with a focus on B2B or software marketing.
• Proficiency in project management, marketing automation tools, CRM and other marketing technologies.
• Experience in Microsoft Office software (Outlook, Teams, Excel, PowerPoint) and demonstrated ability to learn other applications as needed.
• Experience with CRMs such as Hubspot or Salesforce
• Proficient with essential business and productivity tools, including Canva, and a working knowledge of CRM platforms and business research tools. Wrike project management platform experience a plus.

Required Licenses and/or Certifications

Not Applicable.

Physical, Mental, & Communication Demands Physical Demands:

• Sedentary Work: Primarily involves sitting for extended periods, often at a desk or computer.
• Manual Dexterity: Frequent use of hands and fingers for typing, mouse navigation, and operating office equipment such as scanners, copies, and phones.
• Mobility: Occasional walking within the office to attend meetings, meet with leaders and other employees.
• Visual Acuity: Ability to read and analyze data on a computer screen and in printed materials.
• Lifting & Carrying: Minimal physical lifting required up to 10 lbs., but may involve handling documents, and lifting light office supplies.
• Travel: Occasional travel may be required for meetings, site visits, or leadership sessions.

Mental Demands:

• Strategic Thinking: Develop and execute data-driven marketing strategies aligned with business goals.
• Analytical Reasoning: Interpret campaign data and performance metrics to optimize results.
• Problem Solving: Identify challenges and implement effective, solution-oriented strategies.
• Decision Making: Prioritize initiatives and adjust strategies in a fast-paced environment.
• Multitasking: Manage multiple campaigns and priorities simultaneously.
• Adaptability: Remain effective amid change and evolving priorities.
• Leadership: Guide and support team performance and development.

Communication Demands:

• Cultural Sensitivity: Communicate respectfully and effectively with diverse audiences across internal and external environments.
• Verbal Communication: Communicate regularly with leadership and cross-functional teams.
• Written Communication: Create clear, compelling marketing content and reports.
• Presentation Skills: Present campaign performance and recommendations.
• Collaboration: Partner with internal teams to align on strategy and execution.
• Influence: Drive alignment and support decision-making.
• Interpersonal Skills: Build effective working relationships across all levels.
• Clarity & Professionalism: Communicate clearly, professionally, and persuasively.

Environmental Conditions

This position is performed in a professional office environment and requires regular use of computers and standard office equipment. The work setting is climate-controlled with typical office lighting and low to moderate noise levels. The role involves extended periods of screen time, in person collaboration and meetings, and minimal exposure to physical hazards. This role may involve extended periods of sitting during travel and meetings, as well as standing and walking during client visits and events.

Disclaimer

This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by management. Management has the right to add to, revise, or delete information in this job description. Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions of this position. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

This position is eligible for the following benefits:

• Health Insurance: Medical, dental, and vision coverage
• Retirement Plan: 401(k) with company match
• Paid Time Off: PTO, Holidays, Parental leave and Sick Leave provided as required by applicable state law
• Other Benefits: Life insurance, short term disability, long term disability, employee assistance program (EAP), flexible spending account (FSA), health savings account (HSA), Identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.

No matter what size your business is, VensureHR offers comprehensive HR and technology services such as payroll, employee benefits, compliance, and recruiting.

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Pay: $85,000.00 - $90,000.00 per year

Work Location: In person