The Challenge
UTMB Group owns the world's largest trail running circuit with 60+ events globally. You'll own the CRM strategy for their UTMB World Series—managing databases, orchestrating email campaigns, and tracking performance metrics across multiple geographies and languages for a passionate athletic community.
Your Mission
Launch and execute 3-4 multi-language email campaigns targeting different runner segments; achieve baseline open/click rate benchmarks
Map and document the customer journey for new and returning UTMB World Series participants
Build 5+ reusable email templates optimized for different audience personas and geographies
Establish weekly KPI reporting dashboard tracking opens, clicks, engagement, and acquisition metrics
Develop and execute integrated CRM activation plan; increase email engagement rate by 15% YoY
Launch and manage 2+ contest/gamification campaigns via Qualifio; track performance and ROI
Conduct competitive CRM/email marketing benchmark analysis; present 3+ improvement recommendations
Support live event activations (2-3 weekends); measure digital engagement lift during events
KPIs You'll Own
Email Open Rate
Track open rates by segment, geography, and campaign type to optimize send times and subject lines.
Click-Through Rate (CTR)
Monitor CTR on all email campaigns to measure content relevance and call-to-action effectiveness.
Campaign Conversion Rate
Measure percentage of email recipients converting to event registrations or desired actions.
Subscriber Engagement Score
Track overall engagement across campaigns to identify at-risk segments and re-engagement opportunities.
Acquisition Cost per Subscriber
Calculate cost efficiency of email-driven acquisition campaigns by geography and runner segment.
Tools & Stack
Your Team
Your Manager
CRM Manager/Lead
Current Team
Marketing & Communications team focused on CRM and acquisition; team size not specified
New alternance role; backfill not indicated
The Package
Salary
€18K-€24K annual (estimated alternance stipend for France 2026)
Remote
On-site in Annecy, Auvergne-Rhône-Alpes, France
Benefits & Perks
Company Intelligence
UTMB Group is the global leader in trail running event organization. Their flagship HOKA UTMB Mont-Blanc is the world benchmark for ultra trail racing. They operate the UTMB World Series—a 60+ event global circuit partnered with The IRONMAN Group—bringing trail experiences to runners worldwide.
Customers
Trail runners, athletes; 60+ global event participants
Culture
Dynamic, passionate, sports-focused team; emphasis on teamwork and customer experience
Is This Role For You?
- You're currently in or completing a BAC+4/5 program with digital marketing specialization (or strong interest)
- You live in or are relocable to Annecy and want on-site immersion in a growing sports marketing brand
- You're fluent in English and comfortable managing multi-language campaigns across geographies
- You're proactive, data-driven, and excited to own real CRM campaigns from build to analysis
- You need full remote work or flexibility—this is 100% on-site in Annecy plus 2-3 weekends/year at events
- You don't have hands-on experience or strong appetite for email marketing, CRM tools, or marketing analytics
- You're looking for a permanent role—this is a 1-year alternance contract (ideal for students)
Interview Process
Application Review
CV, cover letter, and interest in sports marketing/digital focus
Phone Screening
Culture fit, digital marketing knowledge, HubSpot/Qualifio experience (if any)
Interview with CRM Manager
Deep dive into campaign experience, analytics mindset, and specific CRM/email examples
Team Meeting
Meet broader marketing & communications team; discuss role expectations and alternance structure
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.