The Challenge
University of Nebraska-Lincoln needs someone to own their digital recruitment machine. You'll architect and execute the digital strategies that turn prospective students into Cornhuskers while coordinating across multiple internal teams and agency partners.
Your Mission
Audit current digital marketing and social media landscape across ASEM channels; identify gaps and consolidation opportunities
Develop comprehensive digital marketing strategy aligned with enrollment goals for FY2026 recruitment cycle
Launch 2-3 optimized digital campaigns (email, paid social, display) targeting key prospect segments
Establish baseline metrics and reporting dashboard for campaign performance across all digital channels
Achieve 15%+ improvement in digital campaign conversion rates through A/B testing and optimization
Build repeatable playbooks for seasonal enrollment campaigns (fall, spring, summer admits)
Coordinate and execute 4+ cross-departmental content initiatives with UCOMM and Student Life
Reduce time-to-launch for digital assets by 30% through agency and internal process improvements
KPIs You'll Own
Digital Campaign Conversion Rate
Track lead generation and enrollment application starts from digital marketing channels.
Website Traffic & Engagement
Monitor prospective student session duration, pages per session, and bounce rate across key enrollment pages.
Social Media Engagement Rate
Measure likes, comments, shares, and click-through rates on ASEM and coordinated social channels.
Cost Per Acquisition
Track total digital marketing spend against new prospects generated and applicants enrolled.
Campaign ROI
Calculate revenue impact (tuition) against digital marketing investment across paid channels.
Tools & Stack
Your Team
Your Manager
Director of Enrollment Marketing, Communications and Visitor Experience
Current Team
ASEM Assistant Director of Marketing roles, agency partners, UCOMM team, Student Life departments
New role or backfill not specified; appears to be expansion of digital capabilities
The Package
Salary
$53K-$65K base
Remote
On-site only in Lincoln, Nebraska
Benefits & Perks
Company Intelligence
University of Nebraska-Lincoln is a major public research university focused on enrollment and student recruitment. The Academic Services & Enrollment Management (ASEM) department drives recruitment strategy across all college programs.
Is This Role For You?
- You've managed digital campaigns end-to-end and can prove impact with real conversion/enrollment data
- You thrive coordinating across silos—this role juggles college departments, agencies, and leadership
- You're comfortable with education/B2C marketing and understand prospect journey dynamics
- You're a data-first marketer who can translate analytics into strategy recommendations
- You want stability and mission-driven work over startup chaos
- You need remote work or flexibility—this is full-time on-site in Lincoln, Nebraska only
- You're accustomed to B2B SaaS pace and want to move fast; higher ed bureaucracy will frustrate you
- You need significant variable comp or equity upside; this is a straight public sector salary
Interview Process
Phone screening
HR and hiring manager discuss background and digital marketing experience
Portfolio review
Bring 3-5 examples of digital campaigns you've managed with metrics
In-person interviews
Meet with Director and ASEM team; discuss strategy approach and cross-functional collaboration
Case study or presentation
Likely asked to present a digital strategy recommendation or campaign optimization plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.