The Challenge
Transatel is Europe's #1 MVNO aggregator connecting the world across borders. You'll own the Connected Cars segment-defining growth strategies, winning major RFPs, and scaling a high-potential market for a global connectivity provider backed by NTT.
Your Mission
Map the connected cars market landscape: identify top 10 OEMs, tier-1 suppliers, and mobility players; define your TAM and serviceable addressable market
Win or advance 2-3 key RFPs by collaborating with Presales and Pricing on competitive technical + pricing strategies
Build a product roadmap brief for the development team based on connected cars use cases (V2X, fleet telematics, infotainment)
Create sales enablement assets (1-pagers, pitch decks, case studies) and train the sales team on connected cars positioning
Close €2-5M in connected cars ARR or pipeline value; deliver on P&L targets for customer acquisition costs and support margins
Execute a 6-month market development plan: 3-4 target verticals (auto OEMs, fleet operators, mobility startups) with specific go-to-market plays
Define and lock pricing strategy (standard vs. custom packages); establish pricing benchmarks vs. competitors
Build market intelligence system: quarterly competitive analysis, win/loss reviews, and customer advisory board insights feeding product roadmap
KPIs You'll Own
Pipeline Value (€)
Total addressable RFP pipeline in connected cars segment, tracked weekly with win probability scoring.
Customer Acquisition Cost (CAC)
Total sales + marketing spend divided by new customers acquired; target <15% of first-year contract value.
Win Rate on RFPs
Percentage of proposals submitted that close; benchmark against company average and competitor estimates.
Segment ARR Growth
Year-over-year revenue growth in connected cars; track net new, expansion, and churn monthly.
Sales Enablement Velocity
Time from prospect qualification to RFP submission; reduce by 20-30% via internal tools and training.
Tools & Stack
Your Team
Your Manager
IoT Marketing & Strategy Team Lead (25+ years telecom/IoT marketing + strategy experience)
Current Team
8-person IoT marketing team; you'll be one of multiple Market Segment Managers (peers with 2-14 years experience). Work closely with: Presales, Pricing, Product Development, Sales, Communication, Support, Finance.
New role or expansion-you're building the connected cars segment from the ground up within an existing 8-person team.
The Package
Salary
€55K-€75K base
Variable
Likely 10-20% performance bonus tied to segment revenue/pipeline targets (not specified; standard for manager level in French telecom)
Remote
On-site only. Courbevoie, Île-de-France (Paris suburb). No remote option mentioned.
Benefits & Perks
Company Intelligence
Transatel is a global cellular connectivity solutions provider and Europe's #1 MVNO aggregator, enabling mobile operators and enterprises to connect beyond borders. Part of NTT Data Group. Serves automotive, IoT, and mobility sectors with managed connectivity services.
Customers
OEMs, Tier-1 automotive suppliers, fleet operators, mobility startups, telecom operators (MVNO model)
Culture
Strategic, technical, cross-functional; emphasis on market expertise, product innovation, and operational rigor. Leadership has deep telecom/IoT domain knowledge.
Is This Role For You?
- You have 5-8 years of B2B marketing, product marketing, or segment management experience in tech/telecom/IoT-not your first manager role but not C-suite either
- You're comfortable owning P&L, talking to sales and Presales on strategy, and defending pricing/positioning to leadership
- You love diving deep into markets: analyzing trends, building competitive benchmarks, and identifying white-space opportunities
- You thrive in matrix environments: collaborating across product, sales, pricing, and comms without direct authority over all of them
- You have some exposure to automotive, connected vehicles, fleet management, or telecom-or hunger to become an expert fast
- You need full remote work or frequent travel flexibility; this is strict on-site in Courbevoie, France
- You expect to own sales execution directly; you're supporting sales, not managing salespeople. If you want a VP Sales role, this isn't it.
- You're uncomfortable with French working culture or unable to communicate in French; no language specified but location and company suggest French is standard
- You need a large budget or full P&L ownership immediately; you'll earn it, but you're accountable first-budget/team growth comes as you prove the segment
Interview Process
Phone Screen
Recruiter / HR screen: career motivation, availability, base fit on background (marketing/product experience, B2B comfort level).
Hiring Manager Interview
1-1 with IoT Marketing & Strategy Team Lead: deep dive on market knowledge (connected cars, automotive, telecom), past RFP/go-to-market examples, P&L ownership examples, cross-functional collaboration style.
Case Study / Assignment
Likely a market brief, competitive analysis, or GTM strategy for a hypothetical connected cars segment launch-2-3 hours prep, scored on rigor + strategic thinking.
Panel / Cross-functional Interview
Meet with Presales, Product, and Sales leadership (2-3 people) to assess alignment, collaboration fit, and ability to influence without direct authority.
Final Round + Offer
Final interview with direct manager or leadership; culture fit, negotiation, reference checks, offer.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.