The Challenge
Surfrider Foundation Europe needs you to architect and scale their paid search strategy from scratch. You'll turn Google Ad Grants and SEA into a machine that drives donations, mobilizes citizens, and amplifies their ocean protection message across France.
Your Mission
Complete diagnostic of current Google Ads + Ad Grants accounts; map existing performance, tracking gaps, and governance issues
Define clear SEA strategy separating Ad Grants (awareness/qualified traffic) from paid SEA (campaign amplification)
Benchmark 5-7 peer NGOs; benchmark best practices and establish realistic 12-month roadmap
Establish baseline KPIs: qualified traffic, engagement rate, CPA, and monthly reporting cadence
Launch and optimize 3-4 targeted paid campaigns (fundraising, mobilization events, advocacy) with <€X CPA
Increase qualified traffic by 40%+ through Ad Grants restructure + pillar content strategy
Train internal comms and fundraising teams on paid media fundamentals; document all process and learnings
Achieve month-on-month performance improvements with documented optimization recommendations
KPIs You'll Own
Qualified Traffic
Monthly sessions from search campaigns attributed to core Surfrider themes
Cost Per Acquisition (CPA)
Average cost per donor, volunteer signup, or mobilization action across all paid channels
Engagement Rate
Percentage of landing page visitors who complete a desired action (donation, signup, petition)
Ad Grants Efficiency
Impression share and click-through rate on Ad Grants campaigns vs. paid SEA
Return on Ad Spend (ROAS)
Revenue generated (donations) per euro spent on paid search, tracked monthly
Tools & Stack
Your Team
Your Manager
Surfrider Foundation Europe leadership (communication/fundraising director, likely)
Current Team
Cross-functional: internal comms team, fundraising team, possibly part-time SEO resource
New role; backfill of missing paid search expertise
The Package
Salary
€35K-€45K base
Remote
On-site in Biarritz, France. Full-time (1 year) or part-time negotiable.
Benefits & Perks
Company Intelligence
Surfrider Foundation Europe is a positive activist collective fighting daily for ocean protection through on-the-ground action and advocacy. They mobilize citizens, drive donations, and influence policy across Europe's coastal regions.
Customers
Donors, volunteers, activists, policy stakeholders
Culture
Purpose-driven, collaborative, mission-focused on environmental and ocean conservation
Is This Role For You?
- You have 3+ years hands-on Google Ads/SEA experience with proven campaign scaling
- You're energized by non-profit or impact work and genuinely care about ocean/environmental issues
- You're data-driven, able to translate analytics into clear recommendations for non-technical teams
- You thrive structuring chaos—building process, governance, and strategy from scratch excites you
- You need corporate salary/equity upside; this is mission-based, modest compensation
- You require remote work; this is on-site Biarritz only
- You're not comfortable teaching non-specialists or documenting processes for knowledge transfer
- You see paid search as purely transactional; NGO acquisition requires patience and long-term thinking
Interview Process
Screening call
Surfrider recruiter validates SEA experience, motivation for non-profit work, and availability (1 year commitment)
Paid media case study
Walk through a past campaign you built: strategy, targeting, budget, results, and learnings
Leadership panel
Meet comms/fundraising leads; discuss how you'd approach training teams and structuring their SEA stack
Offer and onboarding
1-year contract negotiation; start date typically 4-6 weeks out
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.