The Challenge
Too Good To Go is fighting food waste at scale with 133M users across 20 countries. You'll own France's B2C marketing strategy, driving brand storytelling and consumer activation in one of their key European markets during a critical growth phase.
Your Mission
Map current campaign calendar and localize 2-3 global campaigns for French market with measurable lift vs. baseline
Establish creative briefing workflow with in-house team and deliver first 2 local brand campaigns on-time and on-brief
Audit and optimize paid user acquisition spend allocation; identify 1-2 underperforming channels to reallocate
Build stakeholder map across South Europe cluster and Global teams; schedule alignment calls with key partners
Launch 4+ seasonal consumer activations tied to French cultural moments (e.g., back-to-school, holidays) with pre/post engagement metrics
Grow registered users in France by 15-20% through coordinated brand + paid campaigns; track CAC vs. LTV
Execute 2-3 local influencer/partnership campaigns with documented reach, engagement, and conversion impact
Deliver quarterly marketing performance review to Director with clear attribution model for France market
KPIs You'll Own
Monthly Active Users (France)
Track growth rate and cohort retention week-over-week to measure campaign effectiveness.
Cost Per Acquisition (CPA)
Monitor blended CPA across owned and paid channels; target 20%+ improvement by month 6.
Campaign Engagement Rate
Measure click-through, conversion, and share rates on brand storytelling content across channels.
Partner Activation ROI
Calculate revenue impact and user acquisition from local partnerships and influencer campaigns.
Brand Awareness Lift
Run periodic surveys post-campaign to track unaided and aided brand recall in France.
Tools & Stack
Your Team
Your Manager
Director of Marketing, Cluster South
Current Team
International, multidisciplinary Marketing community; cross-functional alignment with Global CRM, Trade Marketing, PR, and Creative teams
9-month maternity cover backfill
The Package
Salary
€55K-€70K base
Remote
On-site in Paris, Île-de-France, France
Benefits & Perks
Company Intelligence
Too Good To Go is a certified B Corporation with 133M registered users and 261K active partners across 20 countries. They operate a marketplace app connecting businesses with unsold food to consumers at ⅓ retail price, having saved 517M meals and avoided 1.4M tonnes of CO2e. Recognized on Fortune's 'Change the World' list and Deloitte's 'Best Managed Companies', they combine scalable marketplace growth with educational tools and policy influence.
Customers
133M registered users, 261K active partner businesses
Culture
Win together, raise the bar, keep it simple, build a legacy, care deeply. Mission-first, collaborative, results-oriented.
Is This Role For You?
- You've led B2C consumer marketing campaigns with proven ability to move user acquisition and brand metrics simultaneously
- You're fluent in French AND English and based in Paris-this is not remote and language fluency matters for local partnerships
- You thrive in fast-moving, international environments where you juggle global alignment with local market grit
- You're genuinely motivated by impact-you want your marketing to drive behavior change that matters, not just vanity metrics
- You're a storyteller who can brief creative teams crisply and review output with a sharp eye for brand consistency
- You need guaranteed long-term employment-this is a 9-month fixed contract and there's no explicit conversion mentioned
- You can't work on-site in Paris regularly or lack fluency in French business conversations
- You view marketing as purely performance/acquisition-driven and feel disconnected from brand-building or mission-driven work
- You struggle in matrix organizations or need a single, clear chain of command-you'll coordinate across clusters, Global teams, and functions
Interview Process
Initial screening
Confirm Paris residency, French/English fluency, and B2C campaign experience
Marketing case study
Discuss a past campaign you led-brief, execution, results, and learnings
Stakeholder conversation
Meet with Director of Marketing, Cluster South to align on priorities and team dynamics
Creative/brand exercise
Review sample Too Good To Go creative and provide feedback or brief a campaign concept
Final conversation
Meet with broader team or leadership to assess cultural fit and mission alignment
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.