The Challenge
Toast is embedding AI directly into marketing operations—not as a tool, but as a permanent transformation. You'll build AI agents and workflows that turn marketers into self-sufficient operators, shipping real solutions that stick.
Your Mission
Ship 2–3 high-leverage AI agents for core GTM workflows (lead scoring, email optimization, campaign orchestration) with measurable accuracy benchmarks
Build and validate evaluation frameworks for agent quality—prompt evals, output scoring, regression testing—that teams can own long-term
Coach 2–3 marketing teams through their first AI wins, documenting playbooks and templates for reuse
Map Toast's full martech stack and identify top 5 build-vs-buy opportunities with business cases
Scale 5+ reusable AI agents across GTM motion; track adoption and self-sufficiency metrics per team
Design and deploy multi-agent workflows that orchestrate across Toast's marketing systems (CRM, CDP, automation, data warehouse)
Train entire marketing operations team on agent building, fine-tuning, and evaluation—shift from users to builders
Achieve 80%+ team self-sufficiency on new agent development; reduce dependency on your direct involvement
KPIs You'll Own
Workflows Transformed
Number of marketing workflows permanently upgraded with AI agents, measured by adoption and time-savings impact.
Team Self-Sufficiency Rate
% of GTM teams that can independently design, deploy, and iterate on new AI agents without engineering support.
Agent Quality Score
Benchmark accuracy, hallucination rate, and output quality against human baseline and ground truth data.
Time Saved (Hours/Month)
Aggregate hours freed up by AI-powered automations, tracked per workflow and team.
Build-vs-Buy ROI
Cost and time savings of custom-built agents vs. buying pre-built solutions; payback period per agent.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP or Director of Marketing Operations
Current Team
Marketing Operations team; embedded within GTM functions
New role—GTM Engineer position is open
The Package
Salary
$150K-$190K base
Remote
On-site (despite language suggesting remote openness; check with recruiter)
Benefits & Perks
Company Intelligence
Toast is a restaurant and small business operations platform that helps owners drive sales, streamline operations, engage customers, and manage teams. They're actively embedding AI across all functions and want marketing to lead the charge on AI-powered workflows.
Culture
Builder mindset. Learn-by-doing. Hungry for AI innovation. Value independent execution and team autonomy.
Is This Role For You?
- You've actually built and deployed AI agents in production—not just played with ChatGPT—and can show the work
- You get energized by coaching others to self-sufficiency, not gatekeeping technical knowledge
- You'd rather ship a messy POC that works today than wait for the perfect architecture next quarter
- You can translate between engineers and marketers without losing the plot
- You're looking for a pure AI research or data science role; this is operations-focused, with heavy people enablement
- You need strict work-from-home setup; this is on-site in the US
- You've never built evaluations or benchmarks for AI systems; the eval framework part is non-negotiable
Interview Process
Screening Call
Discuss your agent-building portfolio, evaluation frameworks, and one major GTM workflow you've transformed
Technical Deep Dive
Walk through a past agent project—architecture, fine-tuning decisions, eval strategy, and lessons learned
Case Study / Take-Home
Design an AI agent for a specific Toast GTM workflow; show your thinking on architecture, evals, and rollout
Team Fit
Meet with GTM and marketing operations teams; assess coaching ability and communication style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.