The Challenge
Coca-Cola's McDonald's Division needs a strategic heavyweight to drive growth across international markets. You'll synthesize consumer and customer insights to shape where the business plays, how it wins, and translate that into sales-ready strategies that move the needle on beverage revenue.
Your Mission
Map priority markets' consumer/customer insights and identify 3-5 validated growth opportunities (beverages, channels, occasions) with clear size-of-prize estimates
Establish yourself as trusted advisor to Business Development Directors through 2-3 market strategy recommendations backed by insight synthesis
Build cross-functional alignment with Marketing, Analytics, Finance, and McDonald's stakeholders on current strategy gaps and planning methodology
Design and launch strategy-led sales enablement playbook for one priority market to test narrative framework
Lead Long Range Planning (LRP) and Annual Business Planning (ABP) cycles for 2-3 key regional markets with insight-backed strategic recommendations
Develop and execute multi-year beverage strategy for priority markets grounded in category, channel, and customer insights
Scale Strategic Business Planning and Collaborative Business Planning approach across International markets with documented playbooks
Deliver 2+ custom research projects on McDonald's priority strategic questions with direct translation to commercial implications
KPIs You'll Own
Growth Opportunity Pipeline Value
Total addressable market value of identified and validated growth opportunities across beverage, channel, and package innovations.
Strategy-to-Execution Alignment Score
% of strategic initiatives supported by fact-based selling narratives and aligned success measures across BDD teams.
Insight Application Impact
Revenue uplift or market share gains traced directly to insight-backed strategic recommendations implemented by markets.
Planning Cycle Coverage
% of priority markets completing LRP/ABP cycles using your insight-led strategy methodology.
Customer Engagement Success Rate
% of senior-level McDonald's customer engagements where your strategic framing drove decision or commitment.
Tools & Stack
Your Team
Your Manager
Likely VP or SVP, McDonald's Division or Growth Strategy function
Current Team
Cross-functional: BDDs, Marketing, Analytics, Finance, OU teams, Global Human Insights
Strategic new hire to scale planning and insights function
The Package
Salary
$180K-$220K base
Variable
Likely 20-30% annual bonus tied to strategic impact and commercial outcomes
Remote
On-site in Rio de Janeiro, Brazil. Full-time permanent role.
Benefits & Perks
Company Intelligence
The Coca-Cola Company is the world's largest beverage company with operations in 200+ countries. The McDonald's Division manages Coca-Cola's strategic partnership with McDonald's, one of the most valuable customer relationships in the portfolio. You'll operate at the intersection of two global powerhouses.
Founded
1886
Customers
McDonald's International markets
Culture
Data-driven, customer-centric, strategic execution focus
Is This Role For You?
- You've led growth strategy or business planning in B2B2C or complex multi-stakeholder environments (CPG, QSR, or similar)
- You're fluent translating consumer/customer insights into commercial strategy and sales narratives—not just dashboards
- You thrive as a trusted advisor to C-suite stakeholders and can influence without direct authority
- You have 8+ years in strategy, insights, or business development roles with demonstrated market impact
- You speak Spanish or Portuguese (advantage for Rio-based role)
- You're a pure analyst who prefers depth over breadth—this role requires connecting dots across insights, strategy, and sales
- You need remote flexibility—this is on-site in Rio de Janeiro
- You're uncomfortable with ambiguity in fast-moving international markets or prefer prescriptive playbooks
- You haven't managed cross-functional teams or influenced senior leadership on strategic decisions
Interview Process
Screening Call
Recruiter discusses background in strategy, insights, and McDonald's/QSR experience. 20-30 min.
Case Interview
Strategic scenario: you're given market data and customer feedback; outline a growth strategy and selling narrative. 60 min.
Cross-functional Panel
Meet with BDD, Marketing Lead, and Analytics Director. Discussion of past cross-functional influence and strategy examples. 90 min.
Director/VP Interview
Strategic fit, vision for scaling planning and insights, and discussion of McDonald's Division priorities. 60 min.
Offer & Reference Checks
References from past stakeholders (peers, customers, leaders). Background check standard for Coca-Cola.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.