The Challenge
Clorox is hunting for a Marketing Director to own Mexico's brand strategy and demand creation across their portfolio. You'll lead multifunctional teams, manage substantial P&L, and translate regional strategy into local execution that drives real growth.
Your Mission
Audit current demand creation plans and advertising spend efficiency; identify quick wins and gaps in Mexico's execution
Establish relationships with regional leadership and key stakeholders; align on Mexico Studio priorities for the year
Define Q1-Q2 demand creation roadmap (advertising, promotions, commercial innovation) with clear budget allocation and KPIs
Conduct team assessment and create coaching/development plan for Mexican marketing functional team
Launch and measure first wave of localized demand creation campaigns; track against regional benchmarks and revenue impact
Integrate Mexico's brand plans into S&OP process; ensure cross-functional alignment on inventory, supply, and promotional calendar
Deliver mid-year P&L review with variance analysis; adjust budget allocation based on performance data and market conditions
Build repeatable monthly brand health tracking dashboard; establish baseline metrics for brand equity, awareness, and preference
KPIs You'll Own
Revenue/Sales Growth by Category
Track incremental revenue driven by demand creation initiatives against prior year baseline and regional targets.
Advertising ROI & Spend Efficiency
Measure cost per incremental unit sold and marketing-driven volume lift; optimize media mix quarterly.
Brand Health Metrics
Monitor brand awareness, consideration, preference, and loyalty; ensure advertising investments drive perception shifts.
Budget Variance & P&L Performance
Maintain quarterly budget targets; track actuals vs. forecast with monthly variance analysis and reforecasting.
Team Engagement & Capability
Assess marketing team development through quarterly 1:1 feedback, skill assessments, and retention of key talent.
Tools & Stack
Your Team
Your Manager
Regional Marketing leader or VP Marketing (likely based in regional hub)
Current Team
Mexican marketing functional team (size not specified); multifunctional stakeholders in sales, operations, innovation
Backfill or new strategic leadership role; reports to you but team composition TBD
The Package
Salary
$120K-$160K base
Variable
Performance bonus likely tied to P&L and KPI achievement (est. 20-30% of base)
Remote
Hybrid with significant on-site requirement in Tlalnepantla de Baz, Mexico
Benefits & Perks
Company Intelligence
Clorox is a global FMCG giant with a strong portfolio of consumer brands. They're growth-obsessed and people-focused, with a stated commitment to diversity and inclusive culture. This is a values-driven organization where you'll have real P&L ownership and strategic influence in a major emerging market.
Customers
Direct to consumer via retail; B2B through major retail chains across Mexico
Culture
Values-based, inclusive, diverse, people-centric; emphasis on both professional growth and personal well-being
Is This Role For You?
- You've spent 8+ years in marketing roles within FMCG multinational companies with proven track record of demand creation and brand management
- You're comfortable owning P&L, managing advertising budgets, and translating strategy into flawless local execution
- You speak advanced English and Spanish fluently; you navigate complex matrix organizations and multifunctional teams with ease
- You have multi-country or multi-category experience and can customize regional strategy for local market nuances
- You thrive on data-driven decision making and can balance big-picture vision with tactical execution rigor
- You lack hands-on FMCG or B2C marketing experience; startups and niche industries are a hard pivot from this role
- You're not fluent in English or Spanish; this role requires seamless communication across Mexico and regional teams
- You prefer individual contributor work or avoid people leadership and team development; this is a leadership-first role
Interview Process
Initial screening
Clorox recruiter validates background, FMCG experience, language fluency, and Mexico market familiarity
Case study or market assessment
Likely scenario-based challenge on demand creation strategy, budget allocation, or brand repositioning in Mexico
Director/VP round
Conversation with your potential manager or regional marketing leader on leadership style, P&L philosophy, and cross-functional collaboration
Final executive interview
Possible conversation with SVP or C-level on cultural fit and strategic vision for Mexico market
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.