Growth.Talent
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Senior Marketing Manager, Operations & Data Analytics (Maternity Leave Coverage for 9 months)

Teads • Mexico City, Mexico

Growth MarketingSeniorOn-siteFull time$95K - $130K
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B2B SaaSData AnalyticsMarketing OpsMexico CityOn-site$95K-$130K9-month Contract

The Challenge

Teads is a $1B+ omnichannel ad platform with 10K+ publishers and 20K+ advertisers globally. You'll own their entire marketing measurement framework and operations—connecting top-of-funnel activity to revenue while keeping the operational machine running smoothly.

Your Mission

First 3 Months
1

Audit current measurement infrastructure and identify gaps in top-of-funnel to revenue attribution across brand, demand gen, product, and ABM initiatives

2

Standardize KPI definitions across global marketing teams and establish shared measurement language in Looker

3

Map data sources, evaluate ETL solutions (Rivery, Funnel IO, Coupler), and design BigQuery data pipeline architecture

4

Document marketing operations processes and identify quick wins to accelerate reporting cycles

By 6 Months
1

Build and deploy multi-touch attribution model capturing impact of campaigns across all channels into dashboard

2

Implement automated daily/weekly reporting system serving as single source of truth for GTM stakeholders

3

Establish cross-functional data governance with Data, RevOps, and BI teams; define tracking standards and CRM integration protocols

4

Drive organization-wide adoption of data-driven decision making through training, dashboards, and strategic insights that influence budget allocation

KPIs You'll Own

Attribution Model Accuracy

Percentage of revenue attributed through multi-touch model vs. legacy last-click methodology

Dashboard Adoption Rate

Weekly active users accessing core marketing measurement dashboards across the organization

Reporting Cycle Time

Days from end of reporting period to stakeholder-ready insights and performance summaries

Data Pipeline Uptime

Percentage of time ETL pipelines and dashboards are available and accurate without manual intervention

Revenue Correlation

Strength of correlation between marketing-influenced pipeline and actual closed revenue by program

Tools & Stack

Looker / Looker Studio ProBigQueryRiveryFunnel IOCouplerSQLCRM platformsMarketing automation platforms

Your Team

Your Manager

Global Head of Marketing Strategy & Operations

Current Team

Marketing, RevOps, Data, and BI teams across 30+ countries

Maternity leave coverage backfill—9 month fixed-term contract

The Package

Salary

$95K-$130K base

Remote

On-site in Mexico City

Benefits & Perks

Global scale: work across 20K+ advertisers and 10K+ publishers
High visibility: report directly to Global Head of Marketing Strategy
Modern stack: BigQuery, Looker, cutting-edge CDP and attribution tools
International team: collaborate across 30+ countries

Company Intelligence

Teads is a leading omnichannel advertising platform partnered with 10K+ publishers and 20K+ advertisers globally. They use predictive AI to connect quality media, creative, and context-driven addressability for measurable outcomes. Headquartered in New York with ~1,700 employees across 30+ countries.

Team Size

1700

Customers

10,000+ publishers, 20,000+ advertisers

Culture

Data-driven, measurement-obsessed, outcome-focused

Is This Role For You?

For You If
  • You're fluent in SQL and can query/model data without handholding—this role is hands-on, not just directive
  • You've built attribution models or multi-touch measurement frameworks that actually moved budget decisions
  • You thrive in ambiguity: evolving measurement from scratch appeals to you more than maintaining status quo
  • You can translate complex datasets into executive-ready insights that influence strategy and investment
  • You're comfortable with 9-month contract timeline and want high-impact work in a compressed window
Won't Work If
  • You need equity or long-term stability—this is a fixed-term 9-month backfill role
  • You prefer hands-off strategy work over technical implementation and SQL-heavy problem solving
  • You've never worked in marketing ops or analytics and need extensive onboarding on tools/concepts
  • You require full remote flexibility—this role is on-site in Mexico City only

Interview Process

1

Initial Screening

Phone call with recruiter covering background, measurement/ops experience, and SQL proficiency

2

Technical Assessment

SQL challenge or case study: write queries, design a data model, or troubleshoot a measurement problem

3

Manager Interview

Conversation with Global Head of Marketing Strategy & Operations about strategy, stakeholder management, and vision for measurement framework

4

Cross-functional Panel

Meet with Data, RevOps, and BI leads to assess collaboration fit and technical depth

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

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