The Challenge
Talentpluto is a profitable, fast-growing workflow automation platform at $1.5M ARR with 15% MoM growth and strong product-market fit. You'll own their entire demand engine and scale from 15-20 inbound leads/week to hit $8-10M ARR by year-end with a meaningful budget and clear pipeline targets.
Your Mission
Audit all existing paid and organic channels, establish baseline performance metrics, and identify top 3 high-upside growth tests to validate
Design and launch 2-3 structured experiments (paid, content, or lifecycle initiatives) with clear success criteria and timeline to conclusive outcome
Build pipeline reporting framework tied to qualified leads and revenue influence, establishing accountability baseline for all channels
Define and document the integrated demand generation strategy roadmap with prioritized initiatives based on ROI, test cost, and speed to validation
Scale top-performing channels from initial experiments to 2-3x pipeline volume while maintaining CAC efficiency targets
Generate $X00K+ in qualified pipeline monthly through owned demand gen channels, demonstrating clear revenue influence
Optimize paid programs (agency relationships, targeting, messaging) to unlock channel performance ceiling and reduce cost-per-qualified-lead by 20%+
Build repeatable, integrated demand engine connecting paid, content, email/lifecycle, and new channels with predictable pipeline velocity
KPIs You'll Own
Qualified Pipeline Generated
Monthly pipeline in dollars attributed directly to demand gen efforts, tied to sales-qualified leads or opportunities.
Cost Per Qualified Lead (CPQL)
Total marketing spend divided by qualified leads generated; tracks efficiency of paid and organic acquisition.
Pipeline Conversion Rate
Percentage of qualified leads that convert to opportunities; measures quality and sales alignment.
Channel ROI
Revenue influenced by channel divided by spend; identifies which channels drive highest return.
Experimentation Velocity
Number of structured tests launched and concluded monthly with actionable insights for scaling or pivoting.
Tools & Stack
Your Team
Your Manager
Likely leadership/CEO (typical for GTM owner at Seed stage)
Current Team
Not specified; assume minimal existing demand gen team, possible freelance/agency support
New hire to lead and own demand generation function
The Package
Salary
$150K-$180K base
Variable
Performance-based upside; total compensation can exceed $200K with results
Remote
On-site (5 days/week in New York, NY)
Benefits & Perks
Company Intelligence
Talentpluto is a B2B SaaS workflow automation platform transforming unstructured data (documents, PDFs, emails) into structured information for operations-heavy teams. Currently at $1.5M+ ARR with 15% MoM growth, profitable, and targeting $8-10M ARR by year-end with 15-20 inbound leads per week.
Funding
Seed-stage
Culture
Speed, ownership, and clear impact; in-office, collaborative, metrics-driven
Is This Role For You?
- You've led demand generation or growth marketing at B2B SaaS during $1-10M ARR phase and own pipeline targets as a core responsibility
- You thrive on experimentation, data-driven decisions, and can design structured tests that reach conclusive outcomes quickly
- You're comfortable with full-stack demand gen (paid acquisition, content, email, positioning, new channels) and building integrated strategies
- You want high visibility, direct revenue accountability, and the autonomy to shape a company's entire growth engine
- You're willing to work on-site 5 days/week in NYC and prefer collaborative, fast-moving environments over remote work
- You're primarily a brand or product marketer; this role is 100% pipeline and revenue accountability, not brand storytelling
- You prefer fully remote work or flexible location; this is a 5-day/week in-office NYC role with no compromise
- You need a large team or infrastructure in place; you'll be building demand gen systems from near-scratch in a Seed-stage company
Interview Process
Initial conversation
Discuss demand gen background, pipeline ownership experience, and strategic approach to channel prioritization and testing
Demand gen strategy case study
Present a GTM strategy for a hypothetical B2B SaaS company or deep dive on your past experimentation approach and results
Leadership alignment
Meet with CEO/founding team to discuss company goals, growth ambitions, and how you'd build the demand engine to hit $8-10M ARR targets
References
Speak with past managers or peers about your ability to own pipeline targets and execute against ambitious growth timelines
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.